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Ten Questions With Michael Raynor
Michael Raynor has a doctorate of business administration from Harvard and works for a big-name consulting firm so I had to overcome several deep-seated prejudices to read his new book The Strategy Paradox: Why Committing to Success Leads to Failure (and What To Do About It).

Sell More Stuff - It's Important!
In my last article, I referred to an excellent booklet called “Selling in a Down Economy” by Robert Miller of Miller Heiman, as US Sales performance consultancy with a strong pedigree. If you missed it, the article can be found on my website. This time, I’d like to dig deeper into the sales activity I touched on and that Robert discussed in his article and I’ll give some specific guidance on things you should be doing.

Basics of Search Engine Optimization part 1
Having a website with no visitors is very much like having lots of corporate brochures designed and printed but never finding any prospects to distribute them to. All too often web designers build sites which, although attractively designed, will never rank well on the search engines for that company's product or service. This is because they may know lots about how to design something eye-catching and attractive but nothing about what search engines need to see for success in the search engine results pages ("SERPS"). This series of tutorials starts with an introduction into how search engines gather information from sites and highlights some common mistakes made by web designers in their build methods.

Strategies That Get You Hired
If you are in sales, pursuing a new job is much like pursuing a sales prospect. Your marketing tools have to present you in the most relevant light. This article tells you how to effectively use them.

Other pedigree Related Articles

Sell More Stuff - It's Important!
In my last article, I referred to an excellent booklet called “Selling in a Down Economy” by Robert Miller of Miller Heiman, as US Sales performance consultancy with a strong pedigree. If you missed it, the article can be found on my website. This time, I’d like to dig deeper into the sales activity I touched on and that Robert discussed in his article and I’ll give some specific guidance on things you should be doing.

Today’s “rant” – can’t take eye off the ball
If we were any other smart business we would shift our attention to where the business is going and we would do it quickly.We would hire the brightest people at the station level and hold them in the highest regard.Maybe to become a GSM you must have DSM on your pedigree?

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