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Ten Questions With Penelope Trunk: Career Guidance for This Century
Penelope Trunk is the author of Brazen Careerist: The New Rules for Success. She is a career columnist at the Boston Globe and Yahoo Finance. Her syndicated column has run in more than 200 publications. Earlier, she was a software executive, and then she founded two companies. She has been through an IPO, an acquisition and a bankruptcy. Before that she played professional beach volleyball.
Pure Evangelism: How to Get Great Candidates
Any article that starts off by advising you to tell potential employees that working at your company is a stepping stone to great jobs in other companies is okay by me. Penelope Trunk does this in "Memo to Human Resources: New Ways to Get Great Candidates." Her recommendations include:

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What makes a word a seed
What makes a word a seed? Good Seed grows into Belief (the first storm arrives. The sprout survives...) Tested Belief grows into Faith (another storm comes. The sapling bears it with less danger) Strong Faith grows our Hearts (a third storm comes. Birds and squirrels take shelter within the large tree) Good Hearts bring Peace on Earth (storms fell limbs, but the trunk grows stronger. More are sheltered, more can rest beneath...) Blessings to you this holiday season.

Ten Questions With Penelope Trunk: Career Guidance for This Century
Penelope Trunk is the author of Brazen Careerist: The New Rules for Success. She is a career columnist at the Boston Globe and Yahoo Finance. Her syndicated column has run in more than 200 publications. Earlier, she was a software executive, and then she founded two companies. She has been through an IPO, an acquisition and a bankruptcy. Before that she played professional beach volleyball.
Pure Evangelism: How to Get Great Candidates
Any article that starts off by advising you to tell potential employees that working at your company is a stepping stone to great jobs in other companies is okay by me. Penelope Trunk does this in "Memo to Human Resources: New Ways to Get Great Candidates." Her recommendations include:
Reflections of a Lone Sales Wolf
How time flies. I remember back in the mid 1970's when professional selling was easy and a whole lot of fun. We were Lone Wolfs back then. We controlled everything, we were professionals, we owned a patch of dirt. All we had to do to maintain ownership was to produce sales. We had our tools, a company car, trunk files, brochures, samples and a calendar/card file. As time passed, some of us even got car phones. Sure, we did call reports and had sales meetings, but make no mistake, we were pros. We owned that patch of dirt and most of the customers who were on it. If we chose to leave for greener pastures, most of our customers went with us. We had respect. Everything focused on relationships. I mentioned how I even remember my first sales training seminar, "Needs Satisfaction Selling." I was a rookie and having the time of my life.

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