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Priming The Mental Pump: A Branding Experience
It appears that creating a well thought-out experience for an audience triggers actions and reactions buried deep in the primitive area of the brain that is related to our most basic survival instincts that override the areas of the brain associated with more modern rational analysis.

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The Art of Whiteboarding a Sale
When we train enterprise sales people how to use a whiteboard to have a compelling, consistent and confident interaction with customers and prospects, we often hear, “I’m terrible at whiteboarding”, or “I have awful penmanship.” At the end of our half-day or full-day whiteboard symposiums, however, participants surprise themselves when they realize they now have the confidence to go pitch their company’s whiteboard story to C-level buyers the very next day. By following some very simple best practices, an awkward and “one-way” presentation can be turned into an engaging and fully interactive dialogue.
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