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Green Marketing: What it is and how to do it.
This article covers green marketing, what it is, a step by step guide on how to build your green marketing plan, and 6 deadly sins of green marketing you must avoid.

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Rules of Thumb for Business Writers
Book Review -- Rules of Thumb for Business Writers By Diana Roberts Wienbroer, Elaine Hughes, Jay Silverman; McGraw-Hill, Two Penn Plaza, 212.904.5951, NY 10121; www.books.mcgraw-hill.com; ISBN 0-07-145575-7; May 2005; 223 pages
The Publicity Handbook, New Edition
Book Review -- by David R. Yale, Andrew J. Carothers; McGraw-Hill Trade, Two Penn Plaza, NY, NY 10121; ISBN 084432424, May 2001, 464 pages, $22.95
Enlightened Self-Interest
The Occupy Movement and Penn State events call into question people's motives and their decision-making. We should make decisions based on self-interest, but what are those interests really?
New Penn State Coach - Just Like Dysfunctional Sales Management
Officials at Penn State will introduce Bill O'Brien as their first new head football coach in nearly 50 years. He will be responsible for rebuilding the football program and through that, the image of the school. That will be one difficult job and it begins immediately. Today, Bill O'Brien is still the offensive coordinator of the New England Patriots. Because the Patriots are the #1 seed in the playoffs, Bill O'Brien has another challenging job - preparing and helping the Patriots offense, led by future Hall of Fame Quarterback Tom Brady, to compensate for their own pathetic defense, as they attempt to advance to another Super Bowl championship. Bill O'Brien. One coach - two full time jobs. Both teams need his immediate, undivided attention and won't get all that they need.
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