Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

pens Tagged Articles



G is for Gizmos
One question that I often get asked is “Should I buy some promotional products for my business?” By this, people mean should they buy pens, car stickers, calendars, t-shirts and so on. The theory behind is that these items will be used by people and will remind people of the business every time they look at them. My argument on the other hand goes like this. It’s all very well buying these items, but as they can be very expensive, it depends what you’re going to use them for.

One Copy at a Time: Kinko’s Takes Off
Orfalea had been a student at USC when he noticed a copy machine in the school library. He realized that few people had access to the new technology and decided to do something about it. With a $5,000 loan from the bank, Orfalea rented out a 100-square-foot garage behind a hamburger stand near his campus. In addition to selling school supplies, Orfalea bought a copier and began charging 2.5-cent copies. The store was so small that the copier had to be used out on the sidewalk in front. He called his business “Kinko’s” after his childhood nickname.

No business cards? No problem.
From the way some people tell it, you'd think meeting someone and not having a business card with you was worse than getting caught in a blizzard without a coat.

Getting Out of the Box
Many people set low ceilings on their expectations and capabilities. In the process, they place themselves in a "box." Alexander Whortley took that a step further and literally lived in a box. It was a mini-trailer, three feet wide, four feet long, and five feet high. He lived there until he died at the age of eighty. His box was made of wood, had a metal roof, and it housed him and all his meager belongings. Regardless of where he worked, Whortley chose to spend his life in that cramped space, even though larger, more comfortable quarters were always available.
Build Rapport Quickly with Mirroring
People like people who are like them – it's built-in to the most primitive parts of our brain. Here’s how to get past this reptilian tic: mirroring, observing your conversational partner’s body language, tone, and level, and mirroring it with your own behavior.

How to put up your website in One Week
Want YOUR web site up in a week? It can be done, and here's what it takes to do it:
Get Free Publicity Through Community Events
Promotional strategies like holding special community events are used both by small and large businesses to reach out and relate to their prospective clients. Such social events; like festivals and concerts, are crowd pullers and companies can leverage a lot from such occasions. Besides promoting their products and services, these events help in generating a good will for the company. Participating and contributing in community events can be a trust and confidence building advertising exercise for businesses looking for publicity and visibility. You can make your promotional campaign more effective if you offer some tangible items to take away at such events like conventions, fundraising events, community service events, community expos, trade shows, health fairs etc. Your audience feels excited about the gifts.
Promotional Mugs – An Everyday Item
The promotional mugs are one of the most effective and inexpensive corporate promotional products. No matter whatever your business is, these promotional mugs suit your promotional requirements. Over the years these mugs have proved to be a leading promotional product. They have become a popular promotional gift for both the corporate audience and the non corporate audience.

Four Ways to Waste Your Employee Recognition Budget
Every year companies spend $27 billion dollars on employee recognition. For their money they often see very little return. In this article, author/consultant Cindy Ventrice reveals some of the reasons why this is true.
Spring Cleaning For Your Business.
Everyone has different workstyles. While some people are comfortable in chaos, others can't get anything done if one paperclip is out of place. No matter where you fall in the spectrum, the important thing to take into consideration is how it effects your customers, clients, and co-workers. Are THEY comfortable in your messes? If not, then these Spring Cleaning tips will help get you on the fast track to an orderly office and business.
The Value of Branding
When a small entrepreneur understands what a brand really is, and learn to focus on their business development from that angle, then they will "grow up" to be the big businesses of the future. Big business that grows from the small entrepreneur standpoint are connected with the impact they have on their customers and the world - but are finally operating from a place of power. All of this comes from having effective branding for your business!
Promotional Products – not limited to businesses alone
Promotional Products – not limited to businesses alone Promo products is generally brings to mind small giveaway items like pens, calendars, t-shirts offered to lure customers during trade shows, special business events, holidays; which are meant to promote visibility and recognition of a particular brand. The underlying purpose is to say thanks to the loyal customers and express appreciation towards them for being the drivers of the success of business. Undoubtedly, if the gift is creative and comes at an opportune time; it is valued and remembered by the receiver; hence fulfilling the very goal of offering it.

10 Reasons why to use Promotional Products
10 Reasons why to use Promotional Products.
How to use advertising specialties to build your business
The role of give-aways and gifts in branding
Five Ways Hispanic Business Owners Can Boost Sales with Promotional Products
Let's face it. In today's world, people are bombarded with advertising so it can be hard to market your business effectively. Promotional products offer a unique and affordable way for Hispanic business owners to get their name out to potential customers without being obnoxious. Promotional products range from pens to totes to key chains, all with your company's name and contact information imprinted on them. Here are 5 ways Hispanic business owners can boost sales with promotional products
Getting The Most From Your Promotional Items
You have a box of great promo items ready to take to a trade show. You bought them because you know they're the most effective possible advertising for your company. Now how can you get the best "bang for your buck" from these items? Follow these simple rules:
From Staplers To Sticky Notes: Why Desktop Items Make Sense As Proomtional Products
How can you position your company’s name and contact information where it will be seen many times every working day, just where it matters most? Desktop imprinted products might be your answer. When you give useful desktop items, such as pens and memo clips, to your potential customers, you’re ensuring that they’ll see your company name many times throughout their business week. Colorful imprinted products, such as sticky notes, brighten up the desktop “landscape” and create a cheerful, positive association with your business in the customer’s mind.

Small Businesses Get BIG Results With Business Gifts
Owning a small business means wearing a lot of different “hats” – and often serving as your own marketing department as well. That’s where business gifts can have such a big impact.
Home Business Expert: Inbound Marketing v Outbound Marketing
Every business needs to market itself no matter how big or small it is.
Exclusive ASI Survey On Promotional Products ROI Released
A comprehensive survey that details the cost-effectiveness of promotional products
How to Win More Sales
Would you like to be the top or near the top sales winner? Can you imagine if you achieved this goal to increase sales, what would that mean for your business or even yourself?

Sales Training – Salespeople Add Four Stars To Your Own Movie Premier
Virtually all selling has that initial contact between the salesperson and the prospect. Whether you sell business to business or business to consumer, whether the prospect initiates the contact or the salesperson does, this is the time to premier your own movie.
How to Build Trust and Credibility
When you are talking with a prospect and you want to boost your credibility, where ever possible back up what you say by showing them something in writing. Research clearly shows that people are far more likely to believe what they see in writing, more than what they simply hear. It boosts your credibility and is incredibly powerful.
The Joy and Hazards Of Finding Your First Office
Putting your name on a commercial lease is one of the first tangible commitments an entrepreneur makes to his or her business and searching for that first office or retail space can be a truly invigorating experience.
Get Matching
Why not get your customer to buy from you, instead of you selling to them. People love to buy - but they hate being sold to!
The Friend in the Room Who Can Help You Look Good
The little known secret of great facilitation.

How To Choose The Best Marketing Strategies For You
Instead of making your marketing decision based on price, convenience, or familiarity, you need to look at your goals, the results you are likely to get, the true costs and the potential gains.

Part Three - Prospecting for More Sales
Part Three of a Ten Part Series. In this series, we explore all the different avenues of prospecting necessary for a business to succeed. Think of your business as a a beautiful garden, and then consider all the things you need to do to keep that garden beautiful and growing, rather than dreary, dead or decaying. Need help with Prospecting? Feel free to get in touch with us via our website.

New Study of Corporate Rewards Program Proves...
Considering that a recent study from the Incentive Federation has shown that a good corporate reward program can improve sales and production as much as forty-four percent a company can hardly afford not to have a corporate reward program.
R1 for Business
The enviro 3 R’s – Reduce, Reuse, Recycle – are a great place to take some relatively easy steps to help the environment. Reduce is first because it has the most positive impact on the ecology and possibly your business’s bottom line.

Other pens Related Articles

10 Tips to Keep Your Mobile Office Ready for "On the Go"
If you work in an industry that requires you to work out of your vehicle, make sure you can find what you need in a flash. There are many mobile work centers available to purchase, or you can simply use zip lock bags and store pens, stapler, paper clips -- whatever you need to do work on the road. Here are 10 tips to keep your mobile office ready for "On the Go."
New Years Resolution: Do it with a difference in 2009
Year after year we sit down with our special New Year notebooks, a bunch of coloured pens, and we start our list of resolutions, which seem to be surprisingly familiar.
From Staplers To Sticky Notes: Why Desktop Items Make Sense As Proomtional Products
How can you position your company’s name and contact information where it will be seen many times every working day, just where it matters most? Desktop imprinted products might be your answer. When you give useful desktop items, such as pens and memo clips, to your potential customers, you’re ensuring that they’ll see your company name many times throughout their business week. Colorful imprinted products, such as sticky notes, brighten up the desktop “landscape” and create a cheerful, positive association with your business in the customer’s mind.

Five Ways Hispanic Business Owners Can Boost Sales with Promotional Products
Let's face it. In today's world, people are bombarded with advertising so it can be hard to market your business effectively. Promotional products offer a unique and affordable way for Hispanic business owners to get their name out to potential customers without being obnoxious. Promotional products range from pens to totes to key chains, all with your company's name and contact information imprinted on them. Here are 5 ways Hispanic business owners can boost sales with promotional products
Cheap Promotional Products
In these tough economic times businesses are cutting back on their marketing budget and many are deciding not to spend on promotional products; what they really should be doing is re-evaluating the promotional products they are purchasing. There is a huge range of cheap promotional products such as pens or magnets that can make a big impact as part of your marketing campaign.
Promotional Products – not limited to businesses alone
Promotional Products – not limited to businesses alone Promo products is generally brings to mind small giveaway items like pens, calendars, t-shirts offered to lure customers during trade shows, special business events, holidays; which are meant to promote visibility and recognition of a particular brand. The underlying purpose is to say thanks to the loyal customers and express appreciation towards them for being the drivers of the success of business. Undoubtedly, if the gift is creative and comes at an opportune time; it is valued and remembered by the receiver; hence fulfilling the very goal of offering it.

G is for Gizmos
One question that I often get asked is “Should I buy some promotional products for my business?” By this, people mean should they buy pens, car stickers, calendars, t-shirts and so on. The theory behind is that these items will be used by people and will remind people of the business every time they look at them. My argument on the other hand goes like this. It’s all very well buying these items, but as they can be very expensive, it depends what you’re going to use them for.

Send workers home to boost productivity
No, I'm not talking about getting rid of the deadwood, I'm talking about telecommuting and a virtual workforce. Think about it. Fewer bodies, less space, lower rent. What else don't you need? Well, electricity, heat, air conditioning, water, paper, phone, fax, copier, pens, notepads...you get the idea. It's time to cross that chasm and send your people home! Let's get your staff working remotely and watch your margins AND productivity soar!
Tape Measures are your Best Friends for Advertising:
Some promotional items can get boring and repetitive at times. However, promotional tape measure gives you the needed out of the box and fresh new touch to your ad campaign. It is a new addition to the promotional brigade. Ordinary promotional items include key rings, mugs, pens, diaries, calendars and conference badge holders. These promotional techniques are being used repeatedly and have reached a point of saturation. They even fail to stimulate any response from old as well as prospective clients.

Inspiring Local Success - June 2011
You know all those gizmos, gadgets, and pens, i.e. “promotional products,” you’re bombarded with advertisements for at your business? Maybe you’ve been tempted to order 1000 cheap pens just to have your name on something? Maybe you gave in to temptation and you now have a box full of stuff sitting in the closet right now. Promotional products can be a great marketing tool… if you have a plan. Consider these questions:
Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

20 MORE Must-Have Search Engine Marketing Tools

Here's a great ROI

How to Sell to the Price Driven Customer
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.