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Uncle No Name
His name was Wally Amos and he built a $100 million business selling his "Famous Amos Cookies." Through a series of unfortunate circumstances, he lost his business. He went from fame and fortune to a debt level of one million dollars.

Headlines, Headlines, Headlines
What makes for a good headline? Anything that will make them read on. You only have about seven or eight words to work with, so it can take some time to come up with the right one.

The PR Headline Game
When it comes to your press release a strong, effective headline is the name of the game.

Other people magazine Related Articles

JetBlue
I just had to write about JetBlue and the leadership of it's CEO David Neeleman. When something comes at me from 10 different directions, I get all esoteric and believe I should take a hard look at whatever is coming in. It's kind of like the universe is trying to tell me something. For those who did not see the article in last month's INC. Magazine or this month's Fast Company Magazine or the book that's written about him, let alone someone that you know who has experienced Neeleman serving them a snack on one of his flights, I'll condense what this guy is all about and the results he's having thus far. Since most of this readership is results oriented I'll begin with the end. Jetblue is an airline with more than 6,000 employees and 57 twin-engine jets.
Lesson #4: Live Big, Think Bigger
Fortune magazine recently named Combs one of the Most Influential Minorities. But, Combs has no interest in being a minority of any kind. “I admire Andre Harrell and Berry Gordy the most, the people who came up from the black community,” says Combs. “But the people that I'm going to be greater than are Steven Spielberg, David Geffen, and Clive Davis.”
How to write headlines that electrify and tantalize customers
In print advertising, the headline is so important that it is considered to be 80% of the power of an ad. The reason for this is that five times as many people read a headline as read the body copy of an ad. Consider how you read a newspaper or a magazine. If you are like most people, you...
Web 2.0 and SaaS for Human Resource Managers
Recently we were asked by "People and Management" a popular HR magazine in India to explain Web 2.0 and SaaS to their readers who are mainly senior HR Folks, CEOs and other management profiles. Our thoughts were published in the magazine as an article titled "Web 2.0 and The SaaS Factor for HR". Here is the summary of this article.
Subway ranked No 1 Global Franchise Opportunity
Subway is a pretty safe bet, according to Entrepreneur magazine. The Milford-based restaurant chain recently was recognized by the national publication as the No. 1 franchise opportunity for 2010, marking the 17th time out of the past 23 years that it has received the distinction. It also has been recognized by the magazine for the past several years as the No. 1 global franchise of the year.
The Internet's Marketing Silver Bullet
Appearing in the Wall Street Journal, Time magazine, Oprah, CNN, or even in a local or regional media outlet can immediately separate you and your business from all of your competitors. Now that you have news coverage you can take that TV segment or magazine or newspaper article and magnify it online via blogs, and social media. This is where traditional PR becomes the Internet’s silver bullet; the most important marketing tool available.

A is for Advertising
When I first started Exceptional Thinking, just about everybody told me that I should do some advertising and to be honest, that’s what I thought I should do too. After all, that’s what businesses do to promote their products and services don’t they? So, dutifully I advertised. First in a business magazine that resulted in nothing, then in a local community magazine – again nothing and then finally (I was learning my lesson at this point) in the local paper. Nothing there either.

Have You Ever Thought about Becoming a Life Coach?
This interview is the cover story of Insights magazine (June issue). Contact me to get the complete virtual 60-p.copy of this issue. In this interview, "I" stands for Insight magazine and "ML" stands for my initials. Enjoy!
Getting Noticed On The Web
Marketing is all about getting noticed, getting remembered, and motivating people to action. Whether it’s a website, display ad, or video, it must first grab people’s attention, it must stop the viewer from going on to the next website, turning the magazine page, or clicking the stop button. In order to accomplish that increasingly difficult task, you must understand the Caricature Effect.
5 creative ways to pitch print magazines
Try to get a magazine editor to read your pitch can be a struggle sometimes. These are some creative ways that may help guide you to a placement in that magazine you've been trying to land for the past year.

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