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pepsi versus coke Tagged Articles
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Lesson #5: Change the Rules of the Game
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| “If I had the chance to do it again, I probably would have liked to go to school,” says van Stolk as he reflects on his career. “However, the benefit from not going to school is that I look at things differently and I listen differently.” |
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Dont Put Up With Junk PR
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| Should PR be all about brochures versus press releases versus broadcast plugs, or a comprehensive
push that targets key external stakeholder behavior change leading directly to achieving your managerial objectives? |
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Using CRM to Help You Sell
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| Customer Relationship Management (CRM) technology can be a huge benefit to helping you sell. It can also be a huge waste of time, money and resources if not used effectively. When it comes right down to it, most CRM systems are pretty much the same. Sure, some are more robust or flexible or customizable. And some run on-premise (at your location hosted on your computer) while others are hosted by an outside service. But from a sales person’s point of view, the features they use and need are quite similar. The difference has more to do with how they are used by sales. And that is defined by, a) what process the company uses (if any), and, b) the type of training the sales people get (technology versus sales process versus selling skills versus all the above). |
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Keeping it R.E.A.L. when it comes to branding.
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| What is a brand anyway?
In the simplest terms, a brand is the presence of a unique entity. And that entity need not be the size of Coke, Sony, or Toyota. |
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Today's PROFESSIONAL SALES PERSON Versus THE AMATEUR
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| I often ask in our sales workshops, “What’s the difference between a professional and an amateur”? If I get blank looks I’ll ask, “How about a professional golfer versus an amateur golfer?" "Or a professional actor versus an amateur actor?” So how about a professional sales person versus an amateur sales person.
That always seems to get a response... |
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Leadership and people versus task
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| Over the years there has been discussion on the leadership issue of people versus task. What exactly was the balance, when should the leader be concerned about people and when about task, and what is the difference between these two sorts of activity.
The OPD model does not eliminate this distinction between people versus task, but it does give it clear and definite focus.
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Branding and the Smaller Business
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| You all know that the big guys invest big bucks in marketing their brands. Whether it’s Pepsi, GM or FedEx, everything they do goes toward making their brand irresistible to their target market. Without deep pockets, what’s a smaller business to do? |
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Moral Hazards of Metrics
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| Build on your awareness of moral hazards within business. Steve touches on seven moral hazards within business - quantitative versus qualitative; creativity, innovation and intuition can be put aside with metrics; no evolution, efficiency versus effectiveness; myopia; assumptions and biases; looking backwards not forwards. This article builds upon the work of Ron Baker of VeraSage Institute. |
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Savvy Bosses - The Goldilocks Management Mindset
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| Bosses determine how people experience work: joy versus despair, enthusiasm versus complaints, and well-being versus stress. Most bosses want to be good at what they do, yet many lack the mindset that precedes positive action and behavior. |
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Emotionally Intelligent Managers as Coach
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| Managers determine how people experience work: joy versus despair, enthusiasm versus complaints, and well-being and resilience versus stress. Most managers want to be good at what they do, yet many lack the requisite coaching skills that facilitate positive action and behavior. |
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The Battle of eReader Giants - Kindle versus Nook
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| If you do some research on the most popular eReaders out there, these two keep popping up. Kindle versus Nook, or Amazon versus Barnes & Noble has become quite the classic battle, but which one is the better eReader? |
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