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Earth Day and The Business of Green
Earth Day started as a grassroots movement, now environmental advocacy organizations are being sponsored by corporations and this is helping to change social behavior. Smart businesses are responding to consumers asserting their right to greener products and demanding more sustainable business practices.

Lesson #5: Change the Rules of the Game
“If I had the chance to do it again, I probably would have liked to go to school,” says van Stolk as he reflects on his career. “However, the benefit from not going to school is that I look at things differently and I listen differently.”

Responsibility
Marketing works. Advertising and promotion and lobbying cost money. And organizations pay for it because, by and large, it works. Not all the time, and rarely as big as people hope, but sure, you can influence the public by spending money.
Ten Questions with Kathleen Gasperini
Kathleen Gasperini is the co-founder and senior vice president of Label Networks. We met in May, 2006 at the Surfing Industry Manufacturers Association conference in Cabo San Lucas. Her company helps leading brands such as Apple Computer, Verizon Wireless, Pepsi, Vans, Levi Straus, and Burton Snowboards understand the global youth culture.
Company Loyalty
If you're in business, do you think your employees are loyal to you and to your company? You probably think they're pretty faithful. But are you really and truly sure?
Fanciful Trademarks
The strength of a particular trademark is gauged according to the Distinctiveness & Descriptiveness Continuum. On the very left of that continuum are fanciful marks, which arguably are the strongest sort of marks to file. Filing these types of marks increase the likelihood of trademark registration (provided, of course, that the mark is legally available).
Personal Branding -- What do you bring to the table?"
People don't often think about themselves as a "brand", though they should. It could mean the difference between being successful or not, whether in business or personal matters. People want to know, "What do you bring to the table?"

Thinking of Starting a Vending Machine Business? Here are Some Tips from an Expert and a Solution to Your Problems.
Vending machine expert gives tips and advice to those preparing to start their own vending machine business. Learn from someone’s mistakes to avoid your own.

Branding Goal – Internet Marketing Strategy
Internet marketing is all about hard results, not generic concepts of branding. Still, if you have a branding goal, there is an effective Internet marketing strategy you can pursue.
What Makes Your Business So Special?
The one question every business, branding, and marketing consultant asks is "what makes you special; what makes you different?" If you want to grow your business and get to the next level, defining what makes you special is a good place to start. Most businesses are copycat companies, selling the same thing, in the same way as most of their competitors, making for a real challenge in providing an adequate answer to the "what makes you so special?" question. But fear not, it is easier than you think.
What’s Your Compelling Purpose?
All of us are in search of a clear and driving purpose for our lives; we want to contribute to something bigger than ourselves. The world of work offers a great opportunity for people to connect with a purpose. The reality is that people care less about working for a company and much more about working for a compelling cause. Without a purpose, our teams are just putting in time. Their minds might be engaged, but their hearts will not be. A team without a purpose is a team without passion. They might achieve short-term results, but they won’t have the heart to go the distance.

Finding Hot Products That People Really, Really Want
You’ve got your new business up and running but no one seems to be buying from you? Are you sure that you are selling stuff that people want? There are ways to ensure that what you are selling is what people actually want.
Top 10 Ways to Marketing Your Business in ‘09
During the last economic recession that I experienced in the early ‘90s when I launched my business, I had a unique advantage that others will have if you’re one of the fortunate ones to make the break and start your business – or if you decide to kick it into high gear.
Marketing Strategy 101
Marketing strategy observations
Negative COST marketing
Why People will Pay you to Market your Stuff
"Blink" by Malcolm Gladwell
A good psychology paper. Rating: 4/5

Other pepsi Related Articles

Ten Questions with Kathleen Gasperini
Kathleen Gasperini is the co-founder and senior vice president of Label Networks. We met in May, 2006 at the Surfing Industry Manufacturers Association conference in Cabo San Lucas. Her company helps leading brands such as Apple Computer, Verizon Wireless, Pepsi, Vans, Levi Straus, and Burton Snowboards understand the global youth culture.
Viral Marketing – The Best Knock-Your-Socks-Off Viral Marketing Campaigns Ever
The Internet has allowed us to achieve the unthinkable. Reach millions of viewers, increase sales by 200, nay 500%, and grow our business till it’s too big to fit in the garage, all for a minimum investment. We may not have the advertising might of giants like Nike, Honda, or Pepsi, but, thankfully, we don’t need it. With a budget of about 1,000 bucks (or even less!), we have the possibility to create a really great viral ad and implement a campaign that will bring us ROI beyond our wildest dreams. However, it’s not that simple. We still have to come up with this magnificent stroke of genius, the kind of ad or video that will have everyone talking, and spread faster that you can say, “Achoo!”.

Branding and the Smaller Business
You all know that the big guys invest big bucks in marketing their brands. Whether it’s Pepsi, GM or FedEx, everything they do goes toward making their brand irresistible to their target market. Without deep pockets, what’s a smaller business to do?
Should Your Business Consider Franchising?
If you are serious about building a substantial business you should benchmark your progress against global industry peers not just your local competition. You will soon find that franchising offers the opportunity to build truly national and global businesses on a scale that your non-franchised competition just cannot match. Many of the worlds most successful companies such as Coca Cola, Shell, Toyota, BP, Ford, Pepsi, General Motors and of course KFC and McDonald's have built domestic and global brands using franchising as a management and marketing tool far outstripping the enterprise value of their non-franchised counterparts. A franchise network spanning national (and potentially international) markets offers better diversification and insulation from localised economic or competitive forces and early access to high-growth markets.
Pepsi's Sugar, Childhood Obesity and Twitter's Swiss Cheese
Having just concluded my second book (which will be released in February), I found it an enjoyable change of pace to once again cover the diverse and at times thought-provoking headlines from the world of social media. While I must admit that I first heard the news of the Pepsi throwback beverage in which the company announced that it would once again use "real" sugar in its flagship and Mountain Dew brands on the NFL Channel on TV, the social media factor was quite notable.
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