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8 Brain-Branding Website Techniques Part I
According to eMarketer August 2008 video ad spending will increase a thousand percent over the next five years. This means Web video is on the way to becoming the must-have Web presentation tool.

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Behavioral Science and the 6 Universal Categories of Perceptual Style
Creating categories and labels are useful to discuss our common experiences and are especially helpful in describing our understanding of human behavior. In Perceptual Style Theory there are high-level commonalities in perception that can be grouped together into six Perceptual Styles. These Perceptual Styles each describe a different perceptual experience of the world and the many characteristic behaviors that are a result of that perception and are a wonderful tool for understanding ourselves and others.
My Way or the Highway: The Power of Perception
It is impossible to experience how other people perceive the world. While you can gain an intellectual understanding and a sincere appreciation of perceptual differences, you cannot have the actual experience of someone else’s perception. Your Perceptual Style is at the core of a vast array of natural skills and talents that make you uniquely you. Claiming your natural talents and doing more of what you do best will bring you tremendous satisfaction, meaning, success, and happiness.

How Perceptual Style Determines Our Natural Skills and Abilities
Perceptual Style is innate; this means it determines what natural capacities, skills, and abilities we have. Your Perceptual Style supports a broad range of skills and abilities for which you have natural inborn potential. When something comes naturally to you, it means it is supported by your Perceptual Style and you were born with the potential to excel at it.

The 6 Perceptual Styles, What We Value and How We See the World: The Adjustment Style
In the second of a series of articles detailing the 6 innate Perceptual Styles of the Perceptual Style Theory, the authors detail the style known as Adjustments: a keen and thoughtful observer of the world for whom life offers a complexity that can only be known by gathering knowledge and the understanding that comes with it.

The 6 Perceptual Styles, What We Value and How We See the World: The Goals Style
In the fourth of a series of articles detailing the 6 innate Perceptual Styles of the Perceptual Style Theory, the authors detail the style known as Goals: a person who perceives the world as a series of tasks that must be completed at all costs, who thrives on challenges and opportunities posed by life’s immediate problems.
The 6 Perceptual Styles, What We Value and How We See the World: The Methods Style
In the fifth of a series of articles detailing the 6 innate Perceptual Styles of the Perceptual Style Theory, the authors detail the style known as Methods: a person who sees the world in a rational, matter-of-fact manner, who excels at breaking complex tasks down into a simple, ordered sequence that inevitably achieves his/her goals.
The 6 Perceptual Styles, What We Value and How We See the World: The Vision Style
In the final installment of a series of articles detailing the 6 innate Perceptual Styles of the Perceptual Style Theory, the authors detail the style known as Vision: a person who sees the world as a place of infinite possibilities, who excels in using improvised communications to persuade and convince others of the same.

Relationships and Marriage: A Perceptual Styles Perspective
There are six distinct Perceptual Styles that determine the ways that different people see the world, what they value, and how they communicate. This article describes how the Perceptual Styles Theory applies to love and marriage.
Relationships and Marriage: Finding Your True Love A Perceptual Styles Perspective
There are six distinct Perceptual Styles that determine the ways that different people see the world, what they value, and how they communicate. This article addresses the question: How does the Perceptual Styles Theory apply to romantic partnerships?
Psychology and Leadership: Activity and Methods
According to the Perceptual Styles Theory, there are six different psychological styles that have everything to do with who we are and the way we see the world. While traditional notions of leadership encompass only a few of those styles, the truth is that each of them possesses a unique set of leadership qualities. Here, we examine the leadership qualities associated with the Activity and Methods Perceptual Styles.

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