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How to Give a Guarantee That Attracts New Business... and Doesn't Put You at Risk.
I was working with my client David (not his real name) - the principal of a sports psychology business - to review their marketing program. I asked David "Do you offer a guarantee?" David thought for a moment and then replied, "No... We can't really give a guarantee." >> Do you think the same thing about your business? Read on to find out how to give a guarantee that attracts new business and doesn’t put you at risk.

Other performance athletes Related Articles

How to run a gold medal business
We are now in the middle of the Olympics and every evening I watch the highlights on TV. I marvel at how the athletes can pull exceptional performance out of the bag, when the pressure is on and there are hundredths of a second between win or lose. So having achieved the heady heights of running for Scotland in athletics here are my five tips to help you run a gold medal business.
Achieving Peak Performance
Athletes are trained to reach peak performance through a regime of coaching and mentoring. If they fail to reach world-class performance levels, they fail to achieve significant rewards. There are ways of applying the same concepts of coaching to business staff and even to teams of staff. Make sure your key staff achieve their maximum potential by reaching their peak performance.
How to Create a Winning Attitude in Your Business
Athletes have a desire to win and the ones who are successful hold a winning attitude. From working in the sports performance arena, staying positive in athletics applies in business too. Company owners can apply the same mindset of professional athletes by using the Neuro-Linguistics Programming and Psychology as tools to create powerful results.

How Can an Executive Attain Peak Performance?
Using a classic article on corporate athletes, I offer some advice on how executives can consistently attain peak performance.
The Spirit of the Olympic Athletes Can Influence Your Business
Not everyone is a sports enthusiast or competitive person. There are lessons, however, which can be learned from athletes and applied to your business. Each and every Olympic athlete has a coach behind her, is part of a group and is driven to strive for peak performance. They have the determination and mindset of a winner, choosing to move forward even when it is uncomfortable.

The Elusive “Zone” in Sports
We’ve all heard athletes talking about playing “in the zone,” “being in the zone,” “being in flow,” and playing “in a groove.” Exactly what is this and how do athletes learn to attain it?
The Terrific Power of Optimism in Sports Success
Wise old Abe Lincoln described a pessimist as someone who “finds difficulty in every opportunity,” while an optimist is someone who “finds opportunity in every difficulty.” This principle is particularly true in athletics. Much research has shown that athletes and teams that have an optimistic interpretation of their performance (especially after losing) will consistently outperform those who view their performance and losses from a negative, pessimistic perspective.
Workplace Shaman: An Olympian Example
Witnessing the commitment, focus, fortitude and performance of the world's best athletes competing in the Olympics and Paralympics has been awesome and inspiring. Athletes train their minds and psyche as well as their bodies so they can be the best in the world. So what can the business world take away from sports psychology to apply to developing winning business strategies, particularly in a still challenging economic environment?
A Proven Coaching Technique to Use With Young Athletes
In my private Sport Psychology practice, I am constantly hearing young athletes tell me they want to quit and that playing their sport is no longer fun. Here we look at a proven coaching technique to use with young athletes.
Stress and World Class Coaches
Much attention is paid to the impact of stress on elite athletes, but until recently, the impact of stress on their coaches has been largely ignored. What is really important about this new discovery is that the way coaches deal with their own stress directly impacts the performance of their athletes.

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