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performance materials Tagged Articles
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Productivity Leadership - Part Four 'Development'
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| “Productivity Leadership” is Part Four ‘Development’ in an integrated approach to human resources management. A mere 5% productivity improvement would vastly energize any organization. We bet you can do better. Part Five 'Compensation'. |
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Other performance materials Related Articles
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Do You Know and Plan For The 3Rs for Your Business
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| Everyone is familiar with the 3-R’s from school – reading, ‘riting and ‘rithmetic. This was our first introduction to an effective performance model. As proficiency increased in each R, performance was further enhanced. Effective performance models by their very design are a continuum that automatically raises performance to the next level. |
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Sales Training Materials that Work!
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| Sales training materials abound. But which materials, among so many, do you select when preparing to train yourself or your sales force on the often complex and sometimes confusing skills of selling? And what criteria do you use to make that selection? |
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Managing Performance: How To Conduct A Performance Review Right
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| One of the most common questions we get asked is: "We need to do annual performance reviews. Do you have a performance review form that we could use?"
While admirable that the need to conduct a performance review is recognized, the purpose is often lost in the frenzy of filling out forms, setting up meetings with employees, and sitting through awkward, contrived discussions with them about their performance.
The performance review is about managing and improving performance. It should be a motivating, inspiring process conducted not just once a year, but on a regular basis.
In this article, we'll discuss how to effectively manage performance and provide tips for how and when to conduct a proper performance review. |
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Developing Sales & Marketing Materials for Overseas
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| You’ve selected a target market overseas, and found a distribution partner, who has now asked you for some sales collateral materials to help him or her market your product or service successfully.
As you put together your brochures and sales sheets, you’ll want to keep a few things in mind to ensure that your printed marketing materials are culturally and linguistically correct. |
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Arranging Your Work Area for Efficiency
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| The arrangement of the work area – particularly of your desk or work station – should be governed by two considerations:
• Easy access to necessary work materials
• Elimination of distraction
Manage these two concerns and your performance will increase! |
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A Well Managed Suite of Business Materials
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| When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success. |
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Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
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| Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy?
Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.”
The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree.
Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?
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Home-based Business Idea: Custom Jewelry Business
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| Custom jewelry business is an easy to begin home-based business. It also has a low startup cost. Before you begin collecting materials for your business, it is best to do a research on various designs, styles and materials that are available in the market. |
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Matchmaking 101: Creating Sales Tools That Build Your Brand
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| If you’re like other entrepreneurs, you know a good logo is important to branding your company. You may already have a great logo. Now what? How can you create a variety of marketing materials that build your brand?
In a word: Coordinate. All your materials should tie to one another graphically. They should convey the same look and feel, or image, and evoke a similar emotional response in your customer. When viewed side by side, your stationery, brochures, and other promotional materials should create a cohesive “family.”
Of course, your materials don’t need to “match” each other completely, but some elements should remain consistent from one piece to the next:
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Case Study – Create A Great Strategic Alliance
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| Search for the standout projects/challenges that can showcase how good you are. It’s worth a phone call to ask permission to showcase the client/vendor in your materials. In addition, invite them to publish the same case study in their marketing materials – which will extend your reach too. |
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