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Benchmarking (Part 1)
To know how well we are doing, we need to compare ourselves to somebody else. Benchmarking is the process of comparing our performance to some kind of standard or to the competition - and using that comparison to drive improvement.
Benchmarking (Part 3)
Though benchmarking can be a complex process in practice, in principle it is quite simple. This article sets out a simple, straightforward strategy for establishing a benchmarking process.
Steering Committees Increase Program Success
Developing a strong governance process requires cross-functional alignment on marketing decisions. Implement a Sales & Marketing Steering Committee to formalize your strategic planning, prioritization, decision-making, investment, and performance measurement processes. Use Demand Metric’s downloadable Steering Committee Charter Template to kick-start the formation of your committee and establish your mandate.
Using Balanced Scorecard
This tells how to use a Balanced Scorecard as a Performance measurement tool
Culture and Institutional Reform
Culture is often described as "the way we do things around here." In fact it is more complex. It is also feelings, underlying beliefs, values, history, and assumptions about an organization. Those are rooted in experiences, stories, and behaviour patterns sometimes decades or centuries old. The culture tells people what is and is not okay. Culture is enduring, difficult to develop or reshape.Despite that, fundamental culture change is necessary for the reforms envisaged in Results for Canadians.

Other performance measurement Related Articles

After The Show - Self Analysis A Critical Component to Improve Performance
An objective measurement of performance is the only way to plan and achieve continual improvement at subsequent shows.

Using Balanced Scorecard
This tells how to use a Balanced Scorecard as a Performance measurement tool
The Genesis of Strategic Marketing-Tier II Marketing (Part II)
Where the previous article explored key performance indicators, market research, customer segmentation, and positioning, this article describes the remaining characteristics of the organization engaging in Tier II marketing. The remaining characteristics include marketing strategy drives tools, touch point integration, performance measurement, and marketing mapped to the sales process.
A New Measurement of Leadership Success
The incorporation of ethical and foundational values into the measurement of a leader's success will help ensure that organizations and institutions operate in ways that contribute to society in meaningful ways. One such measurement is VOP.
How to Tag your Online Marketing Campaigns in Google Analytics
Online Business owners and marketers know the importance of performance measurement of all online marketing campaigns specially Paid Campaigns. If you are not aware of your online campaigns performance, you can not take decision on whether to continue a particular campaign or increase/ decrease budget of a campaign. You may tag all your online marketing campaigns using Google’s URL Builder Tool.

How Are You Going To End 2011?
The final quarter is upon us – so how are we doing? Measurement equals knowledge. Without measurement we don't know where we are. So let's get out the real measuring tool. Let's put on our glasses. Let's stop with any stories. Let honestly and straight forward ask the question. How did we do through the first 3 quarters – budget verses actual? Goals against achievements? Plan against reality.
Organizational Measurement and Feedback Pathways and Pitfalls (Part Two)
Get teams to develop their own measures. Make sure they're broad, balanced, and simple. Get the measurement points as close and as immediate to the activities being performed as possible. Move your team and organization to a 360-degree performance feedback system - starting with you. 360-degree feedback involves gathering data and performance perceptions from the people reporting to you, the people you serve in the customer/partner chain, your suppliers, and the manager(s) you report to. Your role in helping others on your team move to this approach, is that of a coach. You will provide your performance feedback as one of the many sources for your team and individual members.

Trust Measurement: How to Measure Smarter
Trust is an attribute, a value and a character trait that is very much on every leader's mind. We are seeing more and more programs which focus on building and maintaining trust. Leaders want to be sure that they are getting value for money and therefore look at measures which can report the ROI. Sometimes, though, this focus on immediate or even medium term ROI misses the deeper meaning behind these kinds of efforts. When you are changing attitudes and behaviours, you are working at a deep level of change. You have to look at different performance metrics which don't focus on quantitative results but can look at the deeper layers of change. Dr. Dean Spitzer is my performance guru and has written a useful guide on Transformational Performance Measurement
Split-Testing for Assessing the Performance of a Website Design
To assess the performance of a website design, many web designers use the technique of split-testing. Under this technique, different versions of the same site are created and the variations in their performance are measured, in order to take corrective measures. Split-testing brings in numerous benefits including understanding of visitors’ behaviour, getting accurate performance measurement, better conversion rate and competitive edge.
Measure and It Shall Improve
Without measurement your advertising investments are entirely faith-based which leaves you to make decisions based what you believe rather than what you know. In this article we will explore the basics of traffic measurement.
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