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Shrink Your Reading Pile Down with a 5-10 Minute Reading Folder
I am always clipping out (or tearing out) articles from various professional and personal magazines that I will read "some day." I have been doing this for years (say, way back to those high-school days believe it or not…) I used to get so frustrated because I never found the time to get to the articles and they just kept piling up on my floor or desk. Then someone helped me!

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The Triple Threat: Jennifer Lopez is Born
She is the highest paid Latina actress in history, one of the most successful singers and dancers in the world, and also owns a thriving fashion design and perfume company. Her salary per movie has soared past the $12 million mark and she has earned Golden Globe and Grammy Award nominations for her efforts. She has created an empire worth almost $300 million and has broken numerous boundaries and stereotypes along the way. Jennifer Lopez is, as they say in Hollywood, a ‘triple threat’.

Business Plan Samples
Business Plan Samples

Calvin Klein Ads
If there is one thing Calvin Klein ads are known for it is pushing the boundaries of what is considered socially acceptable. Ever since 1980, when the company placed 15 year old Brooke Shields on one its ads, with the tagline “Nothing comes between me and my Calvins,” Klein has been pushing the advertising envelope. From there, he began mounting giant billboards in the middle of New York City’s Times Square that featured buff male models with nothing on but their white CK briefs, and using childlike models, such as Kate Moss, to help sell his Obsession perfume.

Coco Chanel Perfume
In 1924, legendary fashion icon Coco Chanel remarked, “I want to give women an artificial perfume. Yes, I really do mean artificial, like a dress, something that has been made. I don’t want any rose or lily of the valley; I want a perfume that is a composition.” Today, eighty-three years after the first launch of Chanel No. 5, Coco Chanel perfume remains as popular as ever and indeed, one of the best known brands in the world.

The Rules of Gift Giving
What are the rules when it comes to giving products or samples to the media? Does it work in your interest to provide a free sample of your product to a reporter or would you be better off by just sending out a news release? There might be a better way to get the media's attention, and it is something money can't buy.

How to Market with Free Samples
People love free samples, and giving away free samples is a great way to promote a product or service without having to do "hard selling" that most of us try to avoid. But how do you give away free samples without losing money?

Retail Incentives: Free Samples For Foot Traffic
Free samples work to bring customers in the door. The challenge for any company is to get the word out that you are offering those free samples. Large promotional signs and messages in store windows, on billboards and added on the bottom of receipts can be used to get the message across to bring people into the store to get their free sample. Depending on the location of the store, sometimes it pays to have a greeter standing at the front door handing samples out to consumers as they walk by. This technique works well in shopping malls and in other high traffic areas. It's no secret that consumers love free things and will often come into the store simply to pick up an advertised giveaway. The hope is that those customers will buy something else once they are there.

Creating A Lift In Sales With Free Sample Marketing
If you are looking to boost your sales figures, as many companies are, you should consider free sample marketing. This is basically just the process of providing people with free samples of your product in the hopes that they will purchase more. Some people say that this is not worth the risk since you have to spend money to give out the samples. This is just not the case. There is a certain amount of risk with any marketing technique since you have to pay for any advertising. You will not spend more on this particular tactic than you would if you shot a commercial and ran in on national television. There are two main reasons why this is an effective tactic.

Using Free Samples To Lift Retail Sales
Using free samples to lift retail sales is much different than giving away free product to drive foot traffic to your retail store. When you use product to drive foot traffic, that product can be anything so long as it grabs the customers’ interest. If you decide to use free samples to life retail sales, you need to feature products that you offer in your store to try and drive more revenue.

CPG Marketing with Free Sample Giveaways
Simple marketing methods effectively further business goals. One simple marketing method that has been used for years by business owners is free samples, also known as freebie marketing or sample product marketing. There are several reasons why free samples attract such a large customer base and helps build on it.

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