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The Importance of Permission
Sometimes the student becomes the teacher. That's exactly what happened to me when Seth Godin, co-author of three books with me, authored his own "Permission Marketing: Turning Strangers into Friends and Friends into Customers." It changed my entire outlook about marketing and can dramatically change the beauty of your bottom line.

Courageous Conversations
For the purpose of leadership, courage is defined as a reconciliation of the consequences of failure. A courageous conversation is then the interaction between people when the leader has defined the consequences of failure and is alright with those potential risks.

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