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person firm Tagged Articles
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100 Ways to Succeed #80
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| The 1% "No brainer" |
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The Six Worries of A Spare Room Tycoon
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| This is a story of my friend Mariann Schick, a fellow spare room tycoon. |
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New laws protect the privacy of Social Security numbers for New York residents
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| Quick summary of legislation in New York regarding employers' responsibility for privacy of Social Security numbers. |
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Other person firm Related Articles
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How to Become a Rock Star Entrepreneur
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| Want to be a rock star entrepreneur? Want to land those high-profile media outlets? Before you run out and hire a PR firm, get your personal (NOT your BUSINESS) brand in shape. If you do, you will have the media coming to YOU. Read this article and learn how one small one-person firm became an international sensation by cleverly structuring, then perpetuating an engaging personal brand. |
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GENERATING LEADS, BRAND, RELATIONSHIPS, AND TRUST AT THE SAME TIME
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| By Mike Schultz
Relationships. Trust. Delivery of superb value. These are core ingredients of a successful service firm. Talk to 100 service firm marketers and leaders, and they'll all tell you (and most of them believe it, even if they're wrong) that their firm is in the top of their industry in each of these categories.
Why, then, do service firms typically do such a poor job of bringing relationships, trust, and value into their marketing mixes?
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Conducting an Exit Interview
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| An exit interview can be a great way to improve the hiring process by finding out what needs to be different initially. Should you hire a different kind of person, should the process be modified, what caused the mismatch between the person leaving the firm and their job. |
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Delegate to Significantly Increase Your Success
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| Delegation refers to the assignment of responsibility to another person in order for that one to carry out a chosen project. It allows staff members to develop their skills to full potential and entrusts authority to someone else. You are giving that person the right to act independently, under the power of your name and your firm. You are held responsible in delegation because you are recommending this subordinate as a capable leader. The staff member has the right to react to situations, making his or her own decisions, and not being required to report back to you for verification or advice. |
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The CPAs' Fundamental Principles of Marketing
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| Learn the basics of marketing your firm. Veteran firm owners will find some helpful information, but this article is actually intended for new firms. |
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How to Socially Intelligent Interact with People
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| One of my law firm Managing Partner executive coaching clients recently shared with me that he was having a hard time influencing several of the firm partners on a new strategy for the firm. We have been working on improving his executive presence including talking less and listening more. He is not great at getting others to cooperate with him, and has a fairly authoritative leadership style.
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How to Read and Influence People
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| One of my law firm Managing Partner executive coaching clients recently shared with me that he was having a hard time persuading several of the firm partners on a new direction for the firm. We have been working on improving his situational awareness and ability to read body language.
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Legal Marketing: Your logo, a visual foundation for your firm
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| Your logo is a visual representation of your firm, and it should be recognizable, consistent and memorable. Your brand – and by extension, your logo–is your promise to your clients. It includes the way your office looks, the way you answer your phone and emails, the type of people you hire, the way you deliver your services-ultimately it’s who you are as a firm. The most obvious extension of your branding is often your firm logo so creating one should be approached with a level of seriousness and dedication. |
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Legal Marketing: Create a Label for you firm
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| Creating a "label" for you firm, or recognized brand, for your firm will increase your credibility and clientele base. |
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Which Client Are You?
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| Growth and profitability for your firm is less about acquiring and maintaining more clients, and more about strategic selection and retention. Many (most) firms grapple with this concept, as it appears counter-productive to expend energy in acquiring clients, only to let some of them go, and there’s always the consideration of the potential that a particular client may bring to the firm in the future.
Unless clients are proactively managed through a client growth process, the value to your firm will be realized a lot more slowly and the returns are unlikely to be as high when you let the client drive the process. The resources that your firm needs to employ in order to acquire and service your clients, is also a key consideration in how you grow your client base.
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