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How to Build Trust and Credibility
When you are talking with a prospect and you want to boost your credibility, where ever possible back up what you say by showing them something in writing. Research clearly shows that people are far more likely to believe what they see in writing, more than what they simply hear. It boosts your credibility and is incredibly powerful.

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4.1 Diversification trends at the subregional level: Economic Report on Africa 2007
The general picture of the continental performance that was shown in figure 4.1 masks the gains and losses made at the subregional and country levels. Figure 4.3 gives the situation at the subregional level and it compares five subregions defined around some of the RECs. In 1980, the most diversified subregions were COMESA and ECOWAS. The least diversified was CEMAC with SADC and North Africa in between. By 2002, the diversification gains at the subregional level had changed, with the most significant gains made by SADC, which is now the most diversified subregion on the continent. It is followed by COMESA and North Africa. CEMAC has remained the least diversified subregion.

4.1 Case studies on export diversification for selected African countries: Economic Report on Africa 2007
So far, diversification trends in relation to African economies indicate that different countries have achieved varying results. The overall conclusion is that, in general, African economies have failed to make gains beyond their initial positions in the early 1980s. It has also been pointed out that they reacted defensively to the crises that beset them in the 1980s. Their macroeconomic stabilization policies did not create an environment conducive for dynamic response, as a good number of countries in Asia and Latin America were able to do. Their defensive response as seen in the oil factor, perpetuated the status quo and worsened it in some instances. Earlier gains in such countries as Gabon, Nigeria and Sudan were eroded.

HRD Policies to Promote Training and Spillovers
The above assessment of selected past empirical evidence suggests that firms, in spite of large productivity gains, underinvest in training due to market failures such as credit market constraints, lack of information and labour turnovers. The underinvestment is even more acute among small- and medium-sized domestic firms that tend to have higher productivity gains from training compared to MNEs or large domestic firms. It has also shown that MNEs have numerous channels to improve HRD in host developing countries by training their own workers and facilitating training spillovers. This calls for policy measures to tackle market failures in training and to stimulate training spillovers, especially among domestic small- and medium-sized firms.

Just Be Yourself
You find yourself playing different roles according to what you are doing or who you're with. You try to be one type of person at work, another type of person with friends, another person at home, when you're driving a car,or perhaps when you stand up in public to speak. All these hats we wear every day. The big question is when are you really you? What would happen if you allowed the real you to stand up in every situation you faced? There is a person you were born with all the abilities, talents and skills you need to be that person. This article suggests some ways in which you can learn to enjoy just being yourself.

The truth is out there! How to take advantage of it
I find the concept of truth fascinating. Just like one person’s act of terror is another person’s freedom fight, one person’s truth is another person’s fantasy. Rumours are sometimes said with such conviction or spread so far that they become a “truth” no matter what the reality is. Without getting too political, the weapons of mass destruction in Iraq is a classic example of a truth that was fantasy. Can we make our version of the truth and if we can will this help us in life and business?

Reach Your Reader: How to Make Your Letters a Success
Letters—and even e-mails—are person-to-person communications; they are usually written by one person and read by one person. They have the power to win you’re your reader like no other marketing material can. However, there is no such thing as a routine letter. As soon as you start to regard external correspondence as just a task that needs to get done, your letters may lose their personal touch and competitive edge.

PPC Versus SEO: Getting The Balance Right Between Short Term Profits Versus Long Term Gains
Internet marketers face often sacrifice long term profits for short term gains. They tend to chase the next sale instead of leveraging their online business for bigger gains that can be reaped only over a longer period of time. This article looks at some of the potential trade offs that are often made between short term profits and long term gains and discusses how to get the balance right between PPC and SEO.

Relationships and Communication: Sender vs. Receiver
In relationships and communication, who’s more responsible for avoiding misinterpretation, the person speaking or the person listening? The answer depends on which of the 6 innate Perceptual Styles describe the person speaking-and which one describes the person being spoken to.

The Foxes in the Henhouse: Republicans in Charge of Climate and Energy Committees
Republican gains in the House of Representatives has empowered Republicans to take over several key committees dealing with energy and climate issues.

The Challenge of Hiring
Interviewing a new job candidate sounds easy. After all, you are in control. You have something to offer. You can select anyone you choose to select. Right? That sounds good but in reality interviewing a person to fill a job opening is one of the more difficult tasks you may face as a manager. It does require specific skills to do it right and increase your chance of hiring the ideal person for the job; the person that will stay and fit in with the culture of your company. Whether you employ one person, or five hundred, choosing the right employees can be a challenge. How do you k now for sure which person you interview is the right one for your company?

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