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Just Be Yourself
You find yourself playing different roles according to what you are doing or who you're with. You try to be one type of person at work, another type of person with friends, another person at home, when you're driving a car,or perhaps when you stand up in public to speak. All these hats we wear every day. The big question is when are you really you? What would happen if you allowed the real you to stand up in every situation you faced? There is a person you were born with all the abilities, talents and skills you need to be that person. This article suggests some ways in which you can learn to enjoy just being yourself.

Reach Your Reader: How to Make Your Letters a Success
Letters—and even e-mails—are person-to-person communications; they are usually written by one person and read by one person. They have the power to win you’re your reader like no other marketing material can. However, there is no such thing as a routine letter. As soon as you start to regard external correspondence as just a task that needs to get done, your letters may lose their personal touch and competitive edge.
Financials for Business Owners: More Than A Look In The Rear View Mirror
Financial reports are the least understood piece of business information for most business owners. Yet everyone expects a business owner to understand his financial reports. Banks want them and they're needed to prepare tax returns. If you're not an accountant, you probably don't know how to use them to manage your business. Accounting is the language of business. The reports tell the story of how well your business is performing. Once you know what your financial reports can tell you, your accountant can provide the information in a format that makes sense and is quick and easy to read, even for a non-accountant! This is the first in a series of articles that will put business owners back in control of their company and reduce the stress that comes from not being certain how well your business is performing.

Basics of Credit Reports and Background Checks
Many employers would like to have a credit report before hiring, However, for job applicants, a credit report can seem like an invasion of privacy and unfair. The bottom-line is that employers need to approach credit report with caution and only use them if there is a business necessity, and further understand that here can be errors or items not related to employment. Job applicants also have rights when it comes to credit reports. Job applicants need to understand that credit scores are not part of an employment credit report and that employers do not request credit reports just to find ways not to hire. A credit report is only requested once a candidate is a finalist and there are certain positions where a requesting a credit report does make sense. This article surveys the use of credit reports and hiring.

Training Nonprofit Board Members to Read and Understand Financial Reports
One of the items board members are responsible for is to monitor the financial situation of the organization. As such, board members should be familiar with the types of financial reports the organization uses to demonstrate its financial standing. This article identifies the types of financial reports most commonly used by nonprofits, and stresses the importance of training board members to read and understand financial reports.

Relationships and Communication: Sender vs. Receiver
In relationships and communication, who’s more responsible for avoiding misinterpretation, the person speaking or the person listening? The answer depends on which of the 6 innate Perceptual Styles describe the person speaking-and which one describes the person being spoken to.

Why is this key marketing truth so often ignored?
So many websites and emails lead with what the business owner does usually in the form of some incredibly boring "seen it all before" list of services or features. Whatever happened to SELLING??!! Is it that difficult to bring yourself to use the word YOU and actually create a sales proposition? Your web copy, emails, sales letters and free reports are usually being read by.....one person. Not a group of people who sat down together in the lunch room with their peanut butter sandwiches and decided a fun activity would be to look at websites or read emails together. If your copy is going to convert readers into prospects, it needs to be personal and give the reader what he or she wants.

The Challenge of Hiring
Interviewing a new job candidate sounds easy. After all, you are in control. You have something to offer. You can select anyone you choose to select. Right? That sounds good but in reality interviewing a person to fill a job opening is one of the more difficult tasks you may face as a manager. It does require specific skills to do it right and increase your chance of hiring the ideal person for the job; the person that will stay and fit in with the culture of your company. Whether you employ one person, or five hundred, choosing the right employees can be a challenge. How do you k now for sure which person you interview is the right one for your company?

Historical Perspective
If the name Edward R. Murrow is not familiar to you, you need to talk with your parents or grandparents, and they will likely tell you that he was among the first, and certainly most significant, television news reporters of all time. If you were to poll the news industry to determine the most influential news person of the 20th century, the top response would likely be Edward R. Murrow. He became famous for his reports from London during World War II.

SELL SMARTER; NOT HARDER: Part 1
SALES: THE LEAST TIME-EFFECTIVE PROCESS IN ALL OF BUSINESS: Making the Sales process more time-effective is not easy because Salespeople have so many unavoidable duties they must perform: 1. Call Reports 2. Expense Reports 3. Drive/Travel Time 4. Waiting in the customer's or prospect's office 5. Questions and Answers 6. Handling Complaints 7. Reassuring customers or prospects 8. Maintaining relationships The list goes on.
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