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The Secret Ingredient: YOU
Want to create a strong brand, add to the sustainability of your business, increase your confidence and really enjoy being an entrepreneur? Just add the secret ingredient. Billion dollar businesses have been built on the secret ingredient. In your business the secret ingredient is "YOU" and your personal assets. It's up to you to know who you are: your strengths, your motivators, your values, and to apply those liberally to how you conduct and present your business. A good part of what attracts customers and clients is you.
HOW IMPORTANT IS IT FOR ENTREPRENEURS TO WRITE WELL?
Alas, it’s not as necessary as it once was for an entrepreneur to be a good writer. Today entrepreneurs and business people in general can substitute other communications skills to take them where they need to go. I say “alas” because I’m a writer who loves to write and mourns the demise of good writing in our rapid-paced, text-crazy world.

IS YOUR BUSINESS PUTTING YOUR ASSETS AT RISK? BUSINESS ORGANIZATIONS: THE LIMITED PARTNERSHIP
Most states provide for a variety of business forms. The form you choose for your business will influence the time and money needed to form and maintenance your business. Most importantly, it controls the extent to which your personal assets are available to your creditors to satisfy business debts and obligations. This article is the third in the series that explores the differences between business forms. It is easy to read and understand. The information is a great starting point in your investigation and will prepare you for further discussions with your attorney, accountant, or advisor.
IS YOUR BUSINESS PUTTING YOUR ASSETS AT RISK? BUSINESS ORGANIZATIONS: THE GENERAL PARTNERSHIP
The general partnership has existed for centuries. Today, it is controlled by the laws of the state in which it operates. The general partnership is easy to create - sometimes too easy. Unwary business owners have become partners creating obligations to others without intending to do so just by conducting themselves as a partnership. This article explains what a general partnership is, how it is formed, and the rights and obligations of the partners. Protect your personal assets and make certain you understand how the general partnership works.
IS YOUR BUSINESS PUTTING YOUR ASSETS AT RISK? BUSINESS ORGANIZATIONS: THE SOLE PROPRIETORSHIP
One of the first decisions a startup business owner makes is which organization form to choose. This is an important decision as it affects personal liability, income tax, and administrative costs. In this article, we discuss the sole proprietorship, arguably the easiest and most common form of business organization. The sole proprietorship has distinct advantages and disadvantages that should be understood before adopting this business form. If you are risk averse and don't want to lose your retirement savings, your cars, or your personal home, you need to read on.
Sole Proprietor Or Partnership? The Pros And Cons Of Each
When getting your new business started, one of the most important decisions will be the choice of a legal structure that best suits your needs and the needs of your particular business. In today's article we will explain what a sole proprietorship means and how it may best suit your business structure, as well as finding out if a partnership may be right for you.

Top 10 Tips to Starting Your Business
Starting your own business can be a really rewarding experience, however, with this reward comes a bit of a challenge as well. Challenges are actually something that should be expected when it comes to creating a business which is why I developed a list of the top 10 tips to starting your business.
Scaling the Corporate Mountain
Climbing your way to success often isn't easy. Learn how incorporating your business can help minimize your risk.
Home Based Business--Bank Loans To Grow
When a newspaper reporter asked bank robber Willie Sutton why he robbed banks he answered, “Because that’s where the money is.” And Willie was right if you're trying to grow a business too--banks do supply the bulk of the money for small businesses.
“CHANGE! – Need I Say Anymore!”
As we navigate the 21st century, the workplace landscape will be littered with ambiguity, revolutionary change and opportunity. Many businesses will perish because they find themselves unable to constantly adapt to the environment within which they exist. Others will do well because they are ready to take advantage of opportunities as they present themselves. The same will hold true for you the individual. Our dilemma is that we hate change and love it at the same time. What we want is for things to remain the same...But change and get better.

Other personal assets Related Articles

Know Your Customers - Or Perish!
Most companies (large and small) don’t know their customers very well. Certainly, some people within the company usually have intimate knowledge of key contacts, information, history, and details about customers, but that information isn’t institutionalized as often as it should be – which means it can leave with your salespeople! Remember, you own this data. To that fact, add this one: The most valuable component of any company’s assets is its customer data. Forget your balance sheet, long-term assets, and short-term assets. Without your customers, and the information regarding those customers, everything else is meaningless. Clearly, some framework of capturing customer data is vital for business success. Capturing and using that data is called “Customer Relationship Management.”

SELLING A BUSINESS: Legal Pitfalls
Consider how to structure the sale as early as possible, and take advice from your legal and tax advisers. If your business is run through a limited company, you will need to decide whether to sell the shares of the company or just the assets. A share sale tends to be more complicated since you are selling not only the assets, but the liabilities of the company too.

Strategic Tips From Your Strategic Thinking Business Coach To Improve Personal Communications
Personal conversations are one of the most common aspects of our human conversations. Personal conversations are an essential facet in almost every one of our relationships. And one might say that the quality of those relationships is dependent upon our abilities to verbally communicate. Have you ever had any training to help you develop your personal conversational skills? Have you ever wished that you could be a better conversationalist? Do you realize that personal communication skills are one of the most powerful and strategic assets you can possess? People with effective communication skills have a real strategic advantage for business and social success. Your strategic thinking business coach has the following strategic tips to improved personal communications.

Brand Revitalization
Building a strong brand takes commitment, time and hard work, but the result is one of the most valuable assets a company can own. That said, not all assets are static, and your brand image is no exception.

Plan Early for a Successful Partnership
Forming a company with a few colleagues these days may make all the sense in the world. And combining skills, assets and business development efforts may very well be a smart move. But, what happens when the bank asks for a personal guarantee of the company owners and one of them declines? Where do you go from there?

What can I do if I cannot sell my business?
There are many things you can do if you cannot sell your business. This article outlines a few, like selling any excess items for cash on eBay or Craistlist, selling your business with assets in place or getting an equipment appraisal to value your assets. All of these and more are options if you find you cannot sell your business.

6 Habits of Successful Leaders
A company's greatest assets are the employees and the customers; but are you as a leader doing everything to make these assets feel valued? A company is a reflection of the leader. It is easy to figure out what it happening at the top based on what you see happening on other levels of an organization. Here are 6 ways to be more effective as a leader and a daily tip to improve your service.
How to Avoid Having Your Creditors Pierce the Company Veil
One of the principal reasons you form a corporation or a limited liability company (“LLC”) to own and operate your business is to insulate your personal assets from the claims of business creditors in case your business is not successful. Generally, your personal exposure is limited to the amount of capital you have contributed to the company. However, if you fail to follow the requisite business formalities, your attempt to insulate yourself from the claims of business creditors may be futile.
Collateral Damage in Lending
According to one of the nation's largest small-business lenders, basic underwriting standards haven't changed: Cash flow must be sufficient to support the loan, and there must be a secondary source of repayment. That collateral was typically a combination of accounts receivables, inventory, real estate, equipment, and other business or personal assets. But since real-estate and equipment values have plummeted, business owners who may have landed loans in the past are now falling short of having sufficient assets. Cash can make up the difference.

Top 5 Personality Flaws for Web Marketers
We all have issues. Fortunately, we can turn our personality flaws into assets as web marketers. Online marketing today encompasses a slew of technologies and activities, some of which are perfect matches for our various personal idiosyncrasies. Here's a quick list of "issues" and how they can be turned to your advantage if you do web marketing...
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