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Business Owner Has Cleared the Clutter and the Stress to Find a More Productive Business
At one time, Cathy considered herself an organized person, but life has happened since then. Having twins and starting 2 different businesses has changed all that. Even still, she felt she had it pretty together and was progressing positively with her career But in her husband's eyes, Cathy's strategies did not work. He saw documents, products, toys and boxes stacked in corners of her office and a frequently time-challenged wife. “He had a mission - he has been trying to organize me for the past year. He would get frustrated and I would get frustrated,” Cathy said, referring to her husband. He had tried several approaches including rearranging things himself, but nothing would stick.

Other personal defense Related Articles

Defence Loan and Technical Assistance (DELTA) Program
SBA's Defense Economic Transition Assistance program is designed to help eligible small business contractors to transition from defense to civilian markets.
How Powerful Is Your Denial
The defense mechanisms of denial and blame help to protect the fragile male ego. They also block him from creating a healthy self-image.
Prospecting, Follow-up and Solving "Around" the Problem
Do you solve problems by “solving around the problem?” This is what I mean. Manager “Ken” is frustrated because his sales force isnʼt prospecting because they are relying on the companyʼs expensive advertising budget to drive the traffic. Even though personal prospecting is the least expensive form of advertising and has the highest success rate in closing customers. Because the sales force hasnʼt been trained or managed properly they are “rewarded” by manager “Ken” who increases his ad budget. Kenʼs defense is that he canʼt get his salesmen to prospect. A classic case of the tail wagging the dog.
You Like Me...You Really, Really Like Me
Sometimes in the rush to judgement we forget how important it is for our sales force to build rapport and gain the trust of their prospects. This is particularly true given the current business climate. People have become suspicious, cautious, and protective. Everyone is playing defense. Many salespeople I’ve come in contact with recently have been more assertive in qualifying and jump immediately into product presentations rather than spending quality time to get to know the personal side of their prospect or determine their specific needs. Let finance determine whether your potential customer can buy while you focus on their buying motives. You will be better equipped to match the specific attributes of your product to the specific needs of your customer.

The scientific method
In most interactions, we take a defensive posture. We try to defend the brand, or our turf or our job. The problem with defense is that it's static. The best way to get smarter, to embrace and to cause change and to triumph in times of market turmoil is to adopt the scientific method.
Attack!
Why Going on Defense Is NOT an Option.
Personal Branding
Personal Branding is the absolute hallmark of the top 2% of sales professionals. Most of them don’t even know that they are doing it! Personal Branding gets your phone to ring. Personal Branding separates you from all of the competition. Personal Branding puts VALUE ahead of COST. Personal Branding elevates you and thus your company/product/service in the minds of your customer. Personal Branding, quite simply, creates more sales for you!
ISSA's SoCal Security Symposium
It was stated that the first line of defense of a network is the firewall. So the focus has been on having a strong, up-to-date firewall. I agree with its importance, but to me the first line of defense has to be strong user authentication. I’m not talking about user authentication to the public website but into the internal corporate network. The use of a multi-factor smart card has to be a component.
Maintaining Our Spending Superiority
Now that the long-awaited second Carter term is entering its fourth year, we should not be surprised that the president is finally getting a handle on defense spending. He was on the TV contraption the other day, announcing we'll be slashing our defense budget, but "we'll still maintain our military superiority." After all, he argues, we ought to be able to get by on a budget still greater than that of the next ten nations combined....
Insurance Defense Costs
Does Your Business Insurance Policy Cover Defense Costs Within the Insurance Limit or Defense Costs Outside of the Insurance Limit? Did you know that a liability policy, which is part of any typical business insurance policy or commercial insurance policy coverage, has two distinct obligations? A liability insurance policy, if it is a general liability, product liability or professional liability insurance policy is designed to protect you against your legal obligation to pay others because you have hurt them and/or have damaged their property. A policy also defends you against claims or lawsuits. In other words, besides paying for claims or suits, a liability policy also pays for their related legal costs and court fees.
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