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Lesson #2: Take It Personally
“One of the cornerstones of the Lillian Vernon Corporation is a ‘feminine’ value, if ever there was one: the personal touch,” says Vernon whose company has come to represent an extension of herself. By understanding and successfully playing the name game, Vernon was able to take her company to the top.

3 Tools Every Serious Online Marketers Needs
Lead Capture Page, Personal WordPress Blog, Autoresponder. If you pay close attention to all the serious internet marketers they have these 3 tools integrate into their business. These tools are what separates the serious professional from the rest of the crowd. They are very inexpensive and very simple to integrate with your online business.
From Facebook to Phonebook - How Wingmen Stay Connected
If you want to be a trusted partner to your network, don't forget to reference your Phonebook in addition to Facebook, to build trust and develop relationships...

Other personal message Related Articles

Build Your Brand
So you’ve read my points on the power of a Personal Brand (see "Live It Loud and Clear!" or "Be Your Own Adjective") and you're interested, but you don’t know where to start. That is the topic for this month’s message. To get to the heart of your own personal brand, the essential impression you make on the world, you have to strip away the details and get down to your bare-boned basics, your “constants”.
Fundamentals of media interview skills what to wear
What a person looks like while delivering a message must be consistent with the message being delivered or it will have a significant impact on how the message is perceived. When a person looks sloppy, it sends a message to the audience that overwhelms the message coming out of his mouth. This article provides a great overview of what to wear the next time you are under the glare of the TV cameras.
Reading Body Language Is A Strategic Skill In Business Dealings, According To Your Strategic Thinking Business Coach
It is essential in today’s world of business to be able to read body language. It is a strategic skill that can give you a real advantage in negotiating and in other business dealings. I strongly believe this because of my personal and professional experiences for more than 35 years and because of what modern communication science has to say about body language. According to Albert Mehrabian, in “Psychology Today” (1968) referring to a personal spoken message – “…… of the total message, 7% is conveyed by words; 38% by the vocal tones, and 55% by facial and body expressions.” In my opinion, this alone confirms the importance of being able to read body language as a strategic skill. So, what are some of the basics of reading body language? Very practical Summaries of positive & negative gestures are provided from Max Wideman.
Your Marketing Message
Your message is first among your weapons in the battle of perceptions. Your message allows you to accomplish many things. Your message can educate the masses, convert the non-believers or separate the wheat from the chaff. But not all three.
A Rose By Any Other Name
Here is something different for milestone Tip 100. I hope you will forgive - actually, appreciate - the personal nature and length of this message. My dear aunt passed away last week and the experience taught me a few life lessons I'd like to share with you this holiday season:

Ways To Improve Sales Through Your Website
The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your salesletter, not to your whole audience.

10 Profit Prodders For You In Your Franchise
A statement I'm fond of goes something like this "It takes the right message, from the right person at the right time..." for something to resonate with you and make a difference to what and how you do it. It may well be the same statement or message you have heard over and over again that now does it for you, but you actually haven't really 'listened' previously. In actual fact you may not have also been 'ready' to receive that message. Ten Profit Prodders may be the right message at the right time and I may well be the right person for you.

Creating Success through Emotional Marketing
Your message is what resonates with and sells your potential clients or customers. Whether they see your message on TV, in a magazine, on a blog or on Facebook is not nearly as important as whether that message strikes an emotional core in them. You want your target audience to feel; you want them to react which will in turn get them to act.

I DIDN’T SAY THAT!
It is imperative that we stop and think about the messages, verbal and non-verbal, that we are sending. We think about how we present to others by making sure our personal style, fashion, hair and make-up are sending a clear message about who we are, but often times don’t take the same care and diligence to ensure that our verbal and non-verbal communication are presented to give the same message.
Build Solid Relationships with Audio and Video to Truly Connect with Your Ideal Clients
It now takes an average of 7 impressions for your marketing message to stick (and it could be even more by the time you read this). This means it’s even more important than ever to be consistent and to deliver your message via the various marketing vehicles available. Your message must resonate with your ideal clients and each of them may respond differently depending on the medium you use. This means delivering the same message in different ways such as email, social media posts, direct mail, web copy and video and audio messages, is vital to marketing success.
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