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Book Review: Words That Work
Have you ever wondered how to make people react to what you say? While some people are better crafting words than others, this book shows how the pros do it. Written by the person responsible for crafting the words for the political parties, this book gives rules for effective wording.

Other personal responses Related Articles

How To Cost Effectively Double Your Client Base
It seems everyone I talk to says that it is getting harder to get responses from their marketing.
How to Create Positive Personal Impact
This article is about positive personal impact. My work as an executive coaching consultant has led me to conclude that people with positive personal impact have three things in common: 1. People with powerful personal impact develop and constantly promote their personal brand. 2. People with powerful personal impact are impeccable in their presentation of self. 3. People with powerful personal impact know and practice the basic rules of etiquette.

Persistence.
I’ve often been curious to hear the responses given by individuals of substantial success when asked about their methods or secrets. The secrets of the wealthy, the winners, the business elite. Over the years, I’ve heard some remarkable responses, and some quite simple doctrines as well. I once at a conference listened to a rather engaging older gentleman profess that his secret was writing goals on a small piece of plywood, and then sleeping with it under his pillow. Honestly I thought to try it, once, no more than twice, but the idea of an inordinate amount of splinters ravaging my cheeks kept me from running to Home Depot for sharpies and 2×4’s.
Live at 5 – Handling The TV Interview
Business or personal, everyone seems to love a great scandal, solid news (as long as it's not their own). As flat as organizations are today any executive, manager can be reached for an interview. The most stressful is when you're sitting/standing with a TV camera facing you and the news person wants information, answers. Few professional newspeople (print, radio, TV, web, blog) are out to dig up dirt just to get the information...honest information. We're fortunate. We've had several years of being the interviewer (early in our career) and four confrontational interview courses. Done right the entire news interview experience can be good for the organization and you. The problem is you always have your best responses right after the interview. There's no retake in an interview...any interview.

No is a Positive Outcome in Sales
There are numerous studies that reveal that 87% of sales people working the telephone give up after the first attempt. By extrapolation this means that only 13% follow up more than once. Another 10% give up after a second call. Only about 3% of reps follow up more than twice. Which do you think have a higher rate of success? To get more positive responses you have to hear more nos. You hear more no’s (and more positive responses) by following up every lead and every opportunity. To get more positive responses you must be tenacious on following up leads. Get the ‘no’s’ out of the way. Being perseverant and persistent is the key and it requires two things: a follow-up system and self-discipline.

Marketing Accommodation Options to Mature Age Prospects.
An Article I wrote with the provocative title "The End of Retirement Villages? Yes Please!" generated a few robust responses from Australian providers of community-style accommodation for the 55+'s - which they typically choose to market as "Retirement Villages". Those responses have confirmed I need to clarify the concerns I attempted to raise in that article - firstly the importance of selecting, and communicating, the right name and market position for your accommodation option's target, and secondly, changing the reality of the lifestyle your accommodation option offers to prospective residents.

It's More Than JUST a Book
When you think about writing your book, what's your motivation? These are questions I ask people all the time, and for many of them, the responses are pretty similar. "It will help me grow my business," or, "It will establish my expertise," or, "It will help me reach new audiences of potential clients." But underneath these reasons, deeper inside, is a much more powerful and personal motivation for writing a book.
Use Twitter To Grow Your Business
With over 500 million users and a constant feed of real time information, Twitter should be apart of every business plan. Cultivating and building relationships on Twitter requires more than just automated responses and tweets. Knowing that people like feeling connected, establishing a personal connection with as many people as possible is most important. Also, a willingness to provide quality relevant information will spearate you from the pack and help build lasting relationships.

What’s Your Personal PR Plan?
Personal PR is becoming more and more important in business today and when you want to build a personal brand, there are a number of different areas you can work on to raise your profile. If you don’t already have a personal PR plan in place, we’ve explained some of the main things you should consider below. You may want to embrace all of these or maybe just one or two, it all depends on your personal PR object
Personal Branding
Personal Branding is the absolute hallmark of the top 2% of sales professionals. Most of them don’t even know that they are doing it! Personal Branding gets your phone to ring. Personal Branding separates you from all of the competition. Personal Branding puts VALUE ahead of COST. Personal Branding elevates you and thus your company/product/service in the minds of your customer. Personal Branding, quite simply, creates more sales for you!
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