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Lesson #2: Business Is Not All About The Profits
“Business is not longer a matter of profits alone,” Penney said. “Profits must come through public confidence, and public confidence is given to any merchant in proportion to the service which he gives to the public.” As much as he focused on providing superior customer service in all of his stores, Penney also understood that service meant more than in-store courtesy. He believed that organizations such as his should be used for the betterment of society, not only because it could but because it made sense from a business point of view as well.

Competing with Big(ger) Business
How do we compete with big business? Given the size advantage, how can we win? The first key is being the right size—right for your customers, right for your market positioning, right for accomplishing your vision, mission and strategy.
The Power Is In The Follow Up
Many small businesses forget that, after a sale, their customers want to know that the sale is not the end of the relationship. Follow up and follow through will ensure that most a small business will retain customers and encourage ongoing purchasers. I remember reading somewhere, that keeping an existing customer costs 7 times less than gaining a new customer. I'm not certain about the metric, but the principle is correct. Follow up is more than just a promise on paper. If you sell a physical item that requires maintenance, your customers should have the confidence that your business will be there to provide it. If your business provides direct, or personal, service - take the opportunities presented when providing that service to ensure the customer is happy and whether they have other needs your business can fulfill.
Doing Business with the World-One Person at a Time
In the beginning, business was done person-to-person, in the form of bartering, or verbal contracts for personal services. I might trade you my camel for your baskets of wheat. Then we became "more sophisticated." Markets were set up, currencies were formed, and the medium of exchange became very complicated. People were relegated to doing business through established channels that were controlled by governments or big business. The smallest business person was forced to do business through these channels in order to meet the wants and needs of his individual customer. For example, advertising in the media, doing business through the yellow pages, etc.

Details, Extras & the Personal Touch of Extraordinary Service
Success can be an early warning indicator for failure. Extraordinary service delivery is simple in concept but difficult in execution. It means paying attention to the details, including the nuances of relationship. Remember that all business is personal so the personal touch is one of your most powerful tools.

Other personal service Related Articles

Customer Service
The Golden Rule, "do unto others as you would have them do unto you," may seem self-evident in the way we try to conduct our personal lives. Yet this axiom is assuming new importance as a guiding principle in the world of business. The climate of the recession-ridden early 1980s, when customers blithely traded away high-quality service in exchange for price reductions or convenience, is no more. Instead, customers are demanding service again. Companies of all sizes are realizing that their strongest selling point can sometimes boil down to treating customers as they would like to be treated - or better. "Consumers are beginning to feel that their needs haven't been met," explains Bonnie Jansen of the U.S. Office of Consumer Affairs. "They're sick of getting poor service all the time."
Focus on customer service and satisfaction
Focus on customer service and satisfaction. Our affiliation with all the major carriers has attributed to significant growth but our #1 focus since day 1 is customer service and satisfaction. Because we’re a small business we try to build personal relationships with management owners. We’ve adopted a large corporate feel in that we have 20 representatives who can do technical support – each company will have a dedicated representative and three tiers of backup reps. Our clients establish relationships with certain representatives and we try to match the personality of our client with our staff.
How to Create Positive Personal Impact
This article is about positive personal impact. My work as an executive coaching consultant has led me to conclude that people with positive personal impact have three things in common: 1. People with powerful personal impact develop and constantly promote their personal brand. 2. People with powerful personal impact are impeccable in their presentation of self. 3. People with powerful personal impact know and practice the basic rules of etiquette.

Marketing is about Differentiation
Without a differentiated service, your service becomes a commodity because you become subject to the market, and vulnerable to someone else with a lower price. To command a higher price for your service and maintain superior profit margins, you must differentiate your service and provide more “perceived” value.
You can’t automate customer service
Service-based companies must maintain a personal connection with their customers
What’s Your Personal PR Plan?
Personal PR is becoming more and more important in business today and when you want to build a personal brand, there are a number of different areas you can work on to raise your profile. If you don’t already have a personal PR plan in place, we’ve explained some of the main things you should consider below. You may want to embrace all of these or maybe just one or two, it all depends on your personal PR object
How to Develop Your Service Business
Most of us don’t go through a single week without buying some type of service product. The increased prevalence of service industries over the last two decades has made this the fastest expanding sector of the economy. The service sector, as defined here, includes the major industry groupings of trade, finance, insurance, communications, public utilities, transportation, and government, as well as business and personal services. And it accounts for almost three-fourths of the Nation's employment.
Sharing the Cost of Mobile Speed, Content
Ok every device manufacturer, every service provider (around the globe) is hot to trot to ensure they get their unfair share of your mobile device, content, service dollar (or respective currency). Heck in a year or two we'll even have all the bandwidth to provide the level of service you expect and they're promising. Sure folks are talking about a ton of professional video but it will be a lot of personal/family photos/video across the bandwidth. As they say the service will be good and sure it's a little expensive. That's where mobile advertising comes into play and man agencies/companies are all over a targeted way of reaching/influencing you like a bear on honey. They're moving fast to beat each other to the finish line. Some will never finish the race...so which ones will you bet (invest) your money on?

Improving Service on the (Telephone) Line
Technology, in the form of phones and computers, has become a kind of ubiquitous front door for customers to use any time and any place where they have the desire for a product or service. At least in theory, technology gives customers a more personal help desk than they are likely to find face to face in the busy rush of modern business. If you answer the phone as part of your organization’s service to others, that service is on the line.

Personal Branding
Personal Branding is the absolute hallmark of the top 2% of sales professionals. Most of them don’t even know that they are doing it! Personal Branding gets your phone to ring. Personal Branding separates you from all of the competition. Personal Branding puts VALUE ahead of COST. Personal Branding elevates you and thus your company/product/service in the minds of your customer. Personal Branding, quite simply, creates more sales for you!
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