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Lesson #3: Risk Yesterday’s Success for Tomorrow’s Promise
“We’re not afraid of risking what was our success yesterday in order to explore some new field,” says Laliberté. “We’re adventurous. We like the challenge of unknown territory, unknown artistic field, and that’s what stimulates us.” Laliberté owns 95 percent of Cirque du Soleil, which gives him great freedom to do whatever he wants with it, and that means taking risks.

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