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How to Formulate Your Copy to Increase Sales
Once you’ve determined that you’re ready to create a promotional or marketing piece and you’ve considered who you want to speak to and how you want to present your information, you’ve examined features and benefits, plus brainstormed headlines, you’ll want to take the process a step a further. Creating the content for your marketing materials is a craft. It takes thoughtful perspective and planning.
How Telling Your Story Can Generate More Sales
The real heart of copywriting is your story.
Book Review Publishize ~ How to Quickly & Affordably Self-Publish a Book That Promotes your Expertise By Susan Daffron
If you've been considering writing a book, now is the time to do it. We are living in the information age and if you have knowledge, share it.
Is Your Business Card Working for You?
Using Your Marketing Real Estate Wisely.

Other peter bowerman Related Articles

Lesson #5: Have Fun
“I’m still maybe Peter Pan – doesn’t want to grow up,” says Branson.

Peter Bernstein on Amaranth: Better to be Wrong Than Too Right
Peter "Against the Gods" Bernstein has delivered the most choice quote so far on the Amaranth hedge fund meltdown:
Stress and Peter Principle
In its simplest form, the Peter Principle is based on the observation that "In a hierarchy every employee tends to rise to his level of incompetence."
What Gets Measured, Gets Converted, Gets Results
I'll attribute the title of this post to the legendary Peter Drucker, although, that's not exactly what he said - it does capture the spirit though.
Wising up to the world today!
“What the world needs now is wise leadership.” These were the opening remarks of Peter Webb, Coach Psychologist Consultant, whose lecture I attended at a recent conference for leadership coaches. Move aside emotional intelligence! The next big thing to hit the work place is how to acquire wisdom. Peter’s comments were both provocative and insightful. I should like to share some of them with you.

Now You Can Have More Confidence - Interview With TVs Confidence Coach
Here is an interview with Peter Nicholas. Peter has a background in psychology and is one of the UK's leading confidence coaches. He teaches at the Bristol Old Vic, as well as regularly featuring in television programmes such as Faking It and Would Like To Meet.

Help a Reporter Out (HARO)
The title of this post is the name of a great free service. Help a Reporter Out (HARO) is the brain-child of East Coast PR pro Peter Shankman. (I did a podcast with Peter that I will publish shortly, but I wanted you to know about this resource right away.)
Peter van Stolk Quotes
Peter van Stolk Quotes
Watch Me Tell One of the Best Stories in Never Eat Alone
Today I have a video link to share with you – it's me telling the "Big Wheels" story from Never Eat Alone, in support of Peter Guber's great new book, Tell to Win.
Leaders Put Good Intentions into Action
A recurring nightmare haunted Peter to re-examine and change the aimless and drifting course of his life. In his bad dream he was standing before a severe judge and disapproving jury. "You are charged with wasting your life," the judge bellowed harshly down to Peter standing before the high bench. "How do you plead?" Restraining himself from fleeing the courtroom, Peter was finally forced to whisper, "Guilty." He appeared ready to say more, then stood lost in thought.

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