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Peter van Stolk Quotes
Peter van Stolk Quotes
From the Ski Slopes to the Soda Stands: The Early Years of Peter van Stolk
“The customer's not always right. F--- that. If you're always trying to cater to everyone, you have no soul.”

Other peter van stolk Related Articles

Wising up to the world today!
“What the world needs now is wise leadership.” These were the opening remarks of Peter Webb, Coach Psychologist Consultant, whose lecture I attended at a recent conference for leadership coaches. Move aside emotional intelligence! The next big thing to hit the work place is how to acquire wisdom. Peter’s comments were both provocative and insightful. I should like to share some of them with you.

Now You Can Have More Confidence - Interview With TVs Confidence Coach
Here is an interview with Peter Nicholas. Peter has a background in psychology and is one of the UK's leading confidence coaches. He teaches at the Bristol Old Vic, as well as regularly featuring in television programmes such as Faking It and Would Like To Meet.

Help a Reporter Out (HARO)
The title of this post is the name of a great free service. Help a Reporter Out (HARO) is the brain-child of East Coast PR pro Peter Shankman. (I did a podcast with Peter that I will publish shortly, but I wanted you to know about this resource right away.)
Jonesing for a Jones: Van Stolk’s Company Goes Global
Sitting on a shelf just outside van Stolk’s office were two two-litre jugs of Sam’s Choice soda from Wal-Mart. “They’re there so that every day, as I walk past, I’m reminded of what I don’t want to be,” he said.

Lesson #2: Use Your Consumers As Your Secret Ingredient
“The reality is that consumers don’t need our s---,” says van Stolk. “People get fired up about Jones because it’s theirs.”

Lesson #3: Give Your Company a Shock Treatment
“The three rules we have right now are to be really consistent in the quality of our product, to be unpredictable, and to create emotion. That’s it,” says van Stolk.

Lesson #4: Giving Back Can Bring Your Game Forward
“Recently, I’ve been looking at all these athlete endorsements. It’s really cool that these guys are making all this money, but is that really going to make a difference?” asked van Stolk.

Tuning into Tastes: The Secret of Jones Soda’s Success
“If you’re able to listen to customers from their perspective, not everything they say will make sense,” says van Stolk. “Not everything they do will be right. But you’ll know more about what you have to do because of it.”
Peter van Stolk Quotes
Peter van Stolk Quotes
Leaders Put Good Intentions into Action
A recurring nightmare haunted Peter to re-examine and change the aimless and drifting course of his life. In his bad dream he was standing before a severe judge and disapproving jury. "You are charged with wasting your life," the judge bellowed harshly down to Peter standing before the high bench. "How do you plead?" Restraining himself from fleeing the courtroom, Peter was finally forced to whisper, "Guilty." He appeared ready to say more, then stood lost in thought.

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