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Customer Focus in Process Improvement
A process is a series of steps completed to achieve a particular result. It is hard to imagine a process improvement effort that doesn’t start with a focus on that result with a question like “What is the purpose of this process?” - whether the customer is actually engaged or not. Sometimes we have a strong sense that our product or service is good. Sometimes we choose to “get our own house in order” before we step outside the organization. Sometimes we base the result on a prescription provided by the customer. However, sometimes, our focus may be misdirected to how we do the work without considering why it is done in the first place...particularly where slick new technologies are involved. But, without actually engaging the customer, we can’t really know how well the process is working to provide the customer what they need or want.
Unscrupulous Competitors
Unscrupulous Competitors can disrupt key customer relationships. Learn how to deal with competitors who promise lowball pricing just to get the business.

Why Africa’s oil riches don’t make Africans richer
Here’s an interesting read from Wharton School’s Knowledge network.

Other petroleum Related Articles

Public Relations Possibilities – Selected Seminar and Conference Papers
Public Relations Possibilities – Selected Seminar and Conference Papers By Wole Adamolekun, Petroleum Products Pricing Regulatory Agency (PPPRA), Spectrum Books Limited, Spectrum House, Ring Road, PMB 5612, Ibadan, Nigeria, admin1@spectrumbooksonline.com, ISBN 9780295763, 192 pages, November 2005
Deflation and the Dollar, Round 2?
The oil inventory numbers came out yesterday and there was an increase of roughly 5 million barrels, 1 million more than the American Petroleum Institute’s (API) estimates. Consequently, the price plunged nearly 6% in its largest drop in nearly 3 months. But is this the whole story?
Global Refinery Catalyst Market (2009-2014)
When the exploration for petroleum products to meet the rising demand in the 19th century sped up, the need for catalysts was felt to quicken up the production of petroleum products. A number of chemicals began to be used to make the extraction process faster and to simplify the purification process.
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