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Brand Immortality How Brands Can Live Long and Prosper Book Review
The British advertising community studied more than 100 brands to see which lived, which died and why.

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Financing the Future: J.P. Morgan Takes Off
Following the American Civil War, Morgan decided to get involved in the railroad business. Taking what he had learned both from his father and his own investment banking experience, Morgan began to purchase railroad companies that he noticed were struggling to stay afloat. He used his shrewd investment skills to take control of the notable Albany, Susquehanna, Philadelphia, New England and other railroad lines. Morgan then began to promote them to European investors, famously managing to sell 87% of New York Central Railroad stock without driving down the price.

Inventing the Future: Franklin’s Career Sparks
Franklin was an ideas man; he lived and breathed education and the free-flow of knowledge. It was to this end that Franklin created Junto in 1727, a group focused on stimulating a dialogue on the scientific and political ideas of the time, later becoming the American Philosophical Society. He also created the nation’s first public library in 1731, which would later come to be known as the Philadelphia Library.

1.12 Ensuring incomes and basic social security: Working Out of Poverty
The Declaration of Philadelphia and a number of international labour standards recognize access to an adequate level of social protection as a basic right for all.
Promotional Products Revealed to be Most Affordable Effective Way to Advertise
A recent study carried out by the Advertising Specialists Institute (ASI), the leading media and marketing organization which serves the promotional products revealed that promotional products are the best way of advertising. They are more successful than television, radio or print advertising, despite being affordable and cheap way of brand promotion. This study was the outcome of web based in-person interviews carried out in 2008 on around 600 travelers in Chicago, Los Angeles, Philadelphia and New York.
A Strong Identity
The best negotiation is when you are not even negotiating. This is a true story from the life of Sam Maitin, the good artist who lived and worked in Philadelphia, Pennsylvania, USA.
How To Monetize Your Traffic So You Get The Most Out Of It
The best and most proven method of making a profit out of your traffic is using advertising. The internet generates hundreds of thousands upon hundred of thousands of traffic everyday. Most of them are searching for something. While some are just looking for information there is also a good percentage that is looking for something that they need. The internet has proven to be a very reliable source in finding what was deemed to be a very unsearchable product. The internet has made the world a smaller place; you can advertise a product from the depths of Istanbul and still find a buyer from the center of Philadelphia. Generating traffic is not an easy task. You have to contend with a great number of sites to generate a good number of traffic flow. But if done successfully this could open up a Pandora's Box of possibilities.

It's Always Sunny...in the Workplace
Sales reps can enhance performance after learning from tv characters that run an unsuccessful business...It’s Always Sunny in Philadelphia is probably one of the funniest shows on television. For those who have never seen an episode, you should change that. It is a show about a gang of friends that own an unsuccessful bar in Philly...
How to Judge a Court Reporting Service
Business advice from the Philadelphia court reporters at Kaplan, Leaman and Wolfe on how to judge the skill of a court reporting service.
Excel in Customer Service. Do you Want to Keep or MAKE History?
Recently I had the opportunity to stay a few days in Philadelphia. While there, a group of us decided to have dinner at a unique, historical, tavern. The atmosphere was haunted by the steps of George Washington as his group sauntered outside after dinner while the band set up to play at the ball celebrating the signing of the Declaration of Independence. Everything surrounding us had been replicated in great detail. Time was even taken to create period costumes for our "servers" of the meal. They were intent on keeping history. We were so excited and awed to be able to mingle and chat in such an inspiring room---and then came the "yesbuts".

Make your mastermind rock
In a recent blog – The Power of a Group – I talked about the questions Ben Franklin created for guiding the discussions in his Junto group. Many of you asked to see those, so here they are. See what you think – can you get a sense of why the Junto accomplished so much in Philadelphia with ripple effects for the entire country? How would you like to be a part of a group like that?

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