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Lesson #2: Try Personalized Promotion On For Size
As a child, Armani would eagerly await the trips his family used to make from his small town of Piacenza to Milan just to catch one of the latest films that had been released. “At the beginning I loved westerns and Italian comedies, but later I fell in love with the neorealist films that inspired my good friend Martin Scorsese,” he says. “It was like being transported from the harsh reality of life in post-war Italy to this magical place. The stars were so glamorous and larger than life that I wanted somehow to share in that.”

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Lesson #2: Try Personalized Promotion On For Size
As a child, Armani would eagerly await the trips his family used to make from his small town of Piacenza to Milan just to catch one of the latest films that had been released. “At the beginning I loved westerns and Italian comedies, but later I fell in love with the neorealist films that inspired my good friend Martin Scorsese,” he says. “It was like being transported from the harsh reality of life in post-war Italy to this magical place. The stars were so glamorous and larger than life that I wanted somehow to share in that.”
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