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Promotional Products – perk up summer fun
Summer season is synonymous with vacations, fishing trips, bar-be-cues, beaches, swimming and general outdoor activities. It is the end of school term and the beginning of a fun-filled time; for being out in the sun and enjoying the radiance of the weather. Summer is the time of the year that everybody loves and cherishes to be together with family and friends. It is also a good time for the marketers to take advantage and make their place in the minds of their existing and prospective customers. There is a volley of promo product ideas by way of which promoters can satisfy and thank their customers during the hot season

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Selling the Customer What the Customer Needs Not What You Want
I’d like to tell you a little story about Sam, an old acquaintance of mine. The first time I met Sam I had stopped in his little general store while passing through town to buy some soda for my long car ride back home. His was the only store in this very small rural town and he did a sizable amount of business. As I walked down one of the aisles to get to the refrigerated coolers in the back where they kept the soda, I couldn't help but notice that the shelves were loaded with containers of salt for sale. There were salt containers from the front of the aisle to the back, from top to bottom, and on both sides of the aisle. I couldn't believe it, an entire aisle dedicated to just salt.
The Curly Haired Copy Entrepreneur: The Rise of Paul Orfalea
“If you’re going to enjoy the picnic that life really is, you’d better learn to like yourself,” says Kinko’s founder Paul Orfalea, “not despite your flaws and so-called deficits, but because of them.”
Why Supervisors Suffer
I always considered the job of the Shift Supervisor to be the most challenging position in my organization. This article describes why being a supervisor is no picnic and gives some advice on how upper management can lighten the load.
When You Should Promote From Within And When You Should Hire From Outside The Company
Their company was on the rise. They had gone from $50 million in sales to $250 million in just 10 years. They had a softball team, a family picnic every year, and a Christmas party that was so loved by everyone that groups of people would get blocks of rooms and stay the night to party together. Almost every Thursday the entire office would end up at a local bar for a few drinks together. Most of the Senior Vice Presidents made it on Thursday night as well. And then the CEO decided to retire.

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