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Lesson #3: Promote the Principle of Professional Discipline
“While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes,” said Ogilvy. “I abhor advertising that is blatant, dull, or dishonest. Agencies which transgress this principle are not widely respected.” When it came to running his advertising agency, Ogilvy was a professional to the core. He insisted on maintaining the highest of standards in both the ads the company created and the way he treated the people with whom he worked.

Marketing Mythology Putting Lipstick on a Pig
So stop listening to those who offer well-meaning advice that doesn't feel like you. Don't change your website colors just because some study shows purple isn't seen as a power color.

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