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The importance of search in business
Every minute of every day we are looking for answers to questions. However, we don't often class a lot of what we do as searching anymore.

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Your Career, Your Responsibility - Individual Branding
Individual branding is critical if you want to progress your career - who’s in control of your reputation at work - you or your colleagues? If you don’t take a proactive approach to building your personal brand in the workplace, you’ll soon find that others do it for you. Whatever you want your reputation to be, you need to have a plan of action in place so that others perceive you in this way. If you sit back and do nothing your colleagues will either consciously or sub-consciously pigeon-hole you. And once you become known as a certain ‘type of person’ it’s difficult to change the way others think of you.

Michael Scott, Motivation, and Just Listening
Performance Improvement too often gets pigeon-holed as either an HR or operational function. While there is a wealth of sales and marketing literature available, the fact remains that sales is the lifeblood of any business, and marketing is the vital strategic connection for business growth. Not providing performance management resources in these areas is simply not an option.

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