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Smart Women, Baseball and Marketing
This article is about how Marketing your business is a lot like the game of baseball. There is a process of movement that takes place with your ideal client in getting them comfortable and interested in what you have to offer. You need to create belief and trust with the ideal client and make sure that you create a message about your product or service that they will understand.

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Getting your story straight - not so Innocent!
Innocent was launched in 1999, and ten years on, has over two thirds of the UK smoothie market, selling two million smoothies a week. Their smoothies are delicious and 100 percent natural, but that doesn’t explain their success. The three founders came from advertising and marketing backgrounds, not food. They didn’t know more than anyone else about ingredients or health. But they understood messaging. As Maurice Pinto, their first angel investor, said: “They wanted to start a company with the idea of creating a brand. Smoothies were simply the vehicle.”
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