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Writing Tip: Put what you want to get done in paragraph one
To pique the interest of your readers, give them your "bottom line" up front. This writing tip is common sense, but not common practice.

Taglines Passe? Try Six-Word Memoirs.
I recently listened to an interview by Larry Smith and Rachel Fershleiser (who compiled Not Quite What I Was Planning: Six-Word Memoirs by Writers Famous and Obscure) on National Public Radio. The basis of their compilations was the legend that when asked to write a six-word novel, novelist Ernest Hemingway responded: “For Sale: baby shoes, never worn.”
Nothing Has Changed With These Adverts!
Are you still advertising in the old fashioned way. Name, address, phone number and a few services you offer? If you are, you must break free from the mould in these difficult times and try a different way of getting your message across. This article offers a hint at how you can achieve this and by doing so multiplying the response you achieve from each advert many times over. Try it - what have you got to lose? All marketing is a test all the time...
One Size Does Not Fit All
Don't rely solely on one press release to do all of your work. It's important that you modify the release to fit the needs of the media outlet you're pitching.

ATTRACTING INVESTORS: A Compelling Executive Summary in 10 Items or Less
Attracting an investor is like attracting a mate—you want to pique the investor’s interest without showing all your cards at the outset. The perfect vehicle for achieving this delicate balance is the Executive Summary. The goal of an Executive Summary is to whet the appetite of the investor by presenting a compelling premise, an irresistible hook. Your short (5 pages or less) document is meant to give a potential investor every reason to say “yes” and little reason to say “no” to a face-to-face meeting.

Other pique Related Articles

ATTRACTING INVESTORS: A Compelling Executive Summary in 10 Items or Less
Attracting an investor is like attracting a mate—you want to pique the investor’s interest without showing all your cards at the outset. The perfect vehicle for achieving this delicate balance is the Executive Summary. The goal of an Executive Summary is to whet the appetite of the investor by presenting a compelling premise, an irresistible hook. Your short (5 pages or less) document is meant to give a potential investor every reason to say “yes” and little reason to say “no” to a face-to-face meeting.

Call to Action, Reader Response and Conversion!
There is a fine line that separates those who continually dial in the pulse of an industry and can summarize and provide value and pique the curiosity of their readers vs. someone who for lack of better terms fails to hit their target. If you are clueless about the pages with the highest traffic and reader retention in your site, it may be time to parse your server logs or take the time to set up analytics software to glean the needs of your audience and get the gist of what they enjoy about your content.
Writing Tip: Put what you want to get done in paragraph one
To pique the interest of your readers, give them your "bottom line" up front. This writing tip is common sense, but not common practice.

Personal Branding Tips
A great deal of time and energy are expended to create memorable brands that add value to company marketing strategies and (in the case of public companies) pique the interest of the investment community. While company brand equity is certainly important, the significance of personal branding should not be overlooked as a key to success.
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