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Image is Everything
Image is everything. It’s not what you say, but you do that is remembered by others, yet surprisingly few people seem to remember this, especially when they are in the middle of a crisis situation.

Losing the Battle Winning the PR War
Sometimes in crisis communications you need to lose the smaller customer battle to win the greater public relations war. It's a strategy practiced by war Generals, which suggests if the act can protect lives, it can also probably protect your image.
Selling Your Story Idea
Everyone knows the best salesman is the person who believes soundly in his product. This is why you must be absolutely convinced that your story idea is newsworthy before you pitch any journalist. Here are a few tips to help you bring focus to your idea so it sounds more news worthy.
The Rules of Gift Giving
What are the rules when it comes to giving products or samples to the media? Does it work in your interest to provide a free sample of your product to a reporter or would you be better off by just sending out a news release? There might be a better way to get the media's attention, and it is something money can't buy.
Unconventional vs. Conventional Pitches
One size does not fit all when it comes to pitching a story idea to the media. In many cases, you will have more success with your story pitches by targeting the proper news medium and reporter through unconventional ways.
When to Pitch Reporters & Producers
When is the best time to pitch reporters or producers? Should you pitch your story idea in the morning, afternoon, or after the reporter files his story? There are better times to pitch your story idea which can be the difference between a successful or failed PR strategy.
Why Credibility Matters
Pitching the media is more than just pitching a story idea. It is about pitching the entire package, and that means pitching yourself. If you are trying to get yourself on the news or in the newspapers, you need to establish why you are qualified to speak on the topic. Here are a few ways to establish your credibility before pitching the media.
Why You Should Never Lie to the Media
What happens when you try to cover-up a lie? If you are talking to a reporter who makes a living by uncovering information, you will probably get caught, which is why you should always think twice before trying to lie your way out of a crisis situation.
Writing an Effective News Release
Newspaper and television reporters should not be approached the same way when it comes to press releases. The two mediums face different time constraints and deadlines with their stories, which will dictate how long or short you should make your pitch.

Other pitch the media a story idea Related Articles

The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
Want to Be A PR Success story? Think Like the Media
Want to be interviewed by Oprah, CNN, People, Time, the New York Times and other media outlets? Don’t pitch what you think is interesting. Create, develop and pitch stories that meet the media’s needs. Put yourself in the place of the various editors and producers. Discover what it is they need and pitch those stories.

When to Pitch Reporters & Producers
When is the best time to pitch reporters or producers? Should you pitch your story idea in the morning, afternoon, or after the reporter files his story? There are better times to pitch your story idea which can be the difference between a successful or failed PR strategy.
Selling Your Story Idea
Everyone knows the best salesman is the person who believes soundly in his product. This is why you must be absolutely convinced that your story idea is newsworthy before you pitch any journalist. Here are a few tips to help you bring focus to your idea so it sounds more news worthy.
4 (plus one) Sure-Fire Tips to Grab the Media’s Interest
The story is king when it comes to the media. Your challenge is to discover how to pitch that story in a compelling way, in a way that will be sure to grab the media’s attention. But to do so, you need to find how to spark and hold their interest. The following are some sure-fire tips:
The Secrets to Successfully Landing Media Coverage
When it comes to approaching the media, keep in mind that there is no one media outlet.  You are not pitching one story, nor are you pitching one media source.  To be successful you need to be developing a number of different stories to pitch to a variety of different media outlets.  Each media source has needs and interests that are specific to it.  The primary secret to a successful PR campaign is to focus on what the various media outlets need and pitch each outlet accordingly.

The New Rules for Successfully Landing Media Coverage
One of the upsides of the net, social media and blogs, is that you can now learn so much about writers, editors and producers that you are pitching. You can learn their interests and study their writings. Now, when you pitch a story, you can have a much better take on whether your pitch is appropriate or off-base. Instead of sending out hundreds of emails and packages hoping that a few hit the right target, the savvy approach is to pick a small number of media contacts, do your research and make more focused, targeted pitches.
4 Secrets to Developing the Perfect PR Pitch
You might have a great story, but if you don’t know how to present it, you’re not going to grab the media’s attention. Remember what seems like a great story for you might not seem that way to the media. Building a great pitch for a TV segment or magazine article takes some time, thought and creativity. I covered some ways to develop a dynamite PR pitch in a previous article, take some time to review those but also keep the following tips in mind.
Knowing Your Rights with the Media and Press
It is important to know your rights with the media whether you are doing a pitch for your business story or handling a media crisis.

How to Maximize Local PR
Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you have a personal story that has a local slant to it, use it. Maybe a story as to how you built your business, or a story about how your product, service or company helped transform the life of someone else who lives in the community. The media loves transformational stories, so offer them one with a strong local hook. Always give your pitch a local slant. Remember you’re drilling down, pitching narrow, not wide.
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