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A Real Bad Business Assumption:
Assuming you know the perception the customer has of you and your business

Bad Business Assumption:Assuming You know The Perrception The Customer Has Of You
With the customer having many, many businesses to purchase the products and services you sell it is very important that you do not assume the customer views you the way you wish them to.

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Do you hate the poor enough to be charitable?
You're going to despise me, so let's get that over and done with. It is winter in Cape Town. Temperatures plunge to the low single Celsius digits. Worse than that though is the hurtling, searing, icy bullets of rain thrust malevolently in gales that reach over 100 kilometres per hour. You don't want to be living in a plastic shelter in an informal settlement during one of our winters. Millions do.
DOCTORING UP THEIR IMAGE: WHY ARE SO MANY PHYSICIANS IMPLEMENTING PUBLIC RELATIONS IN THEIR PRACTICES?
As recently as a decade ago, most physicians who had achieved a certain level of peer and patient recognition were loath to advertise their practices until HMO’s began to dictate patient care and reimbursement. Soon after, sub-specialists such as gynecologists and internists were performing lucrative elective procedures that were once the sole domain of plastic surgeons and dermatologists. Enter public relations.

How to Become a Celebrity in Your Field
In a world where competition is fierce, the climb to the top is arduous and challenging. Everyone in your field is reasonably smart, educated, experienced, even talented. So what? To become recognized as a leader or celebrity in your field…no matter if your area of expertise is nuclear physics, business consulting, plastic surgery, sports, politics, or landscaping…you need a strategy that attracts followers.

Sometimes Unintended Consequences Are A Good Thing
We’re all familiar with the “Law of Unintended Consequences.” My personal favorite is still the plastic whistles that were packaged with Cap’n Crunch cereal back in the ’70s. Blowing the whistle into your phone triggered a connection to AT&T’s long distance dialing AND by-passed their billing system. Free calls! Not exactly what Quaker Oats had in mind. (…and Ma Bell was not pleased.)
There's more to SEO than Google
The gloves are about to come off for the mother of all search and SEO wars with news that European and U.S. regulators have approved the Yahoo/Bing collaboration.
Why Glass Greenhouses Are Worth the Cost
Glass greenhouses give you something that plastic just cannot compare to when it comes to growing plants and vegetation. First, they are gorgeous and they hold their beauty much longer than the plastic panels, and glass will sparkle in the sunlight and hold in the heat inside a greenhouse much longer than plastic.
Why I No Longer Have a Cell Phone
I have grown up with technology, dating back to the earliest Apple computers in the late 70′s. I have also grown up with cell phones, those used-to-be giant plastic things you tried to hold in your hand. I have been through more cell phones and cell phone companies that I can remember.
Is All Publicity Good Publicity – Well, Maybe If You’re Lady Gaga
There is perhaps no bigger a myth than the one that states all publicity is good publicity. Sure, Lady Gaga would not be where she is without pushing the envelope. But there is press that she wouldn’t want. And how many business owners and professionals want to foster that particular image? If you do, great, take off the gloves and go for it. But if you’re looking to build a different type of image and create a strong lasting brand, perhaps consider a different approach. When it comes to traditional media, think long and hard about your stories and how you want you and your company to be perceived.
Fire, Ready, Aim Marketing
Are you guilty of this next small (but not so minor!) mistake? Reading article after article, soaking in all the tips, ideas and great marketing material, and then not implementing what you've learned. You and I both can learn a lot from George Huang, who retired from being a very successful plastic surgeon to become a professional coach. Here, he shares with us the "marketing rules" he broke to get his results
In Depressed Economy, Healthcare Public Relations Gives Plastic Surgeons an Advantage Over Competition
When the economy is down, specialized public relations firms can help plastic surgeons grow their practices by increasing name recognition in target markets. Public relations experts like Katherine Rothman, CEO of KMR Communications, can help plastic surgeons by providing them with editorial coverage in newspapers, magazines, radio, television, and health internet sites.

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