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Teflon v CrazyGlue
Want you brain to remember like you own a CrazyGlue long-term memory? Ace exams and win career promotions? Discover how the secret of enlarging your Attention-Span, and owning a how memory.

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Becoming the Asian Superman: Li’s Business Takes Off
Li’s plastics manufacturing company was officially founded in 1950 and began by making plastic combs and soapboxes. He had borrowed the startup capital he needed from family, friends, and the contacts he had acquired while working as a salesman in the years before, but it still was not a lot. “The first year, as I didn’t have much capital, I did everything myself,” Li recalls, “which kept my overhead low.” From learning about everything from accounting to how to fix the gears of his equipment, Li says he “started from the bottom up.”

Do you hate the poor enough to be charitable?
You're going to despise me, so let's get that over and done with. It is winter in Cape Town. Temperatures plunge to the low single Celsius digits. Worse than that though is the hurtling, searing, icy bullets of rain thrust malevolently in gales that reach over 100 kilometres per hour. You don't want to be living in a plastic shelter in an informal settlement during one of our winters. Millions do.

DOCTORING UP THEIR IMAGE: WHY ARE SO MANY PHYSICIANS IMPLEMENTING PUBLIC RELATIONS IN THEIR PRACTICES?
As recently as a decade ago, most physicians who had achieved a certain level of peer and patient recognition were loath to advertise their practices until HMO’s began to dictate patient care and reimbursement. Soon after, sub-specialists such as gynecologists and internists were performing lucrative elective procedures that were once the sole domain of plastic surgeons and dermatologists. Enter public relations.

How to Become a Celebrity in Your Field
In a world where competition is fierce, the climb to the top is arduous and challenging. Everyone in your field is reasonably smart, educated, experienced, even talented. So what? To become recognized as a leader or celebrity in your field…no matter if your area of expertise is nuclear physics, business consulting, plastic surgery, sports, politics, or landscaping…you need a strategy that attracts followers.

Workplace Ladder Fuel
Maybe you received the email offering cash in exchange for testing the Microsoft/AOL email tracking system. Or you heard that theaters were using subliminal advertising to increase sales of popcorn and soft drinks. Maybe it was the "buy one, get one free" Porsche promotion that caught your attention, or the warning that reusing plastic water bottles is unhealthy since components breakdown and are ingested.

Sometimes Unintended Consequences Are A Good Thing
We’re all familiar with the “Law of Unintended Consequences.” My personal favorite is still the plastic whistles that were packaged with Cap’n Crunch cereal back in the ’70s. Blowing the whistle into your phone triggered a connection to AT&T’s long distance dialing AND by-passed their billing system. Free calls! Not exactly what Quaker Oats had in mind. (…and Ma Bell was not pleased.)

Why So Many PR Consultants Fail
Some organizations dispose of PR consultants like they dispose used plastic bags. And who can blame them? Too many PR consultants fail in their representation of organizations because they simply won’t take the time or invest the energy to learn their industry. However, understanding a client’s industry is the key to successful PR.

Why Glass Greenhouses Are Worth the Cost
Glass greenhouses give you something that plastic just cannot compare to when it comes to growing plants and vegetation. First, they are gorgeous and they hold their beauty much longer than the plastic panels, and glass will sparkle in the sunlight and hold in the heat inside a greenhouse much longer than plastic.

Why I No Longer Have a Cell Phone
I have grown up with technology, dating back to the earliest Apple computers in the late 70′s. I have also grown up with cell phones, those used-to-be giant plastic things you tried to hold in your hand. I have been through more cell phones and cell phone companies that I can remember.

Fire, Ready, Aim Marketing
Are you guilty of this next small (but not so minor!) mistake? Reading article after article, soaking in all the tips, ideas and great marketing material, and then not implementing what you've learned. You and I both can learn a lot from George Huang, who retired from being a very successful plastic surgeon to become a professional coach. Here, he shares with us the "marketing rules" he broke to get his results

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