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Lesson #3: Be a Dreamer
“I’m a kid in the candy store,” says Hefner. “I dreamed impossible dreams. And the dreams turned out beyond anything I could possibly imagine.”
Russell Simmons and Kimora Lee
They are two of the largest names in the hip hop and fashion industries, but behind closed doors Russell Simmons and Kimora Lee have also become celebrities for their rocky relationship with one another. The two entrepreneurs met when Lee was just 17 years old. She was in her last year of high school and pursuing a modeling career, while the 35 year old Simmons was making his way in the hip hop industry. At six-feet tall, Simmons was immediately captured by Lee when he first saw her on a runway during New York City’s Fashion Week.

The Secrets to Successfully Landing Media Coverage
When it comes to approaching the media, keep in mind that there is no one media outlet.  You are not pitching one story, nor are you pitching one media source.  To be successful you need to be developing a number of different stories to pitch to a variety of different media outlets.  Each media source has needs and interests that are specific to it.  The primary secret to a successful PR campaign is to focus on what the various media outlets need and pitch each outlet accordingly.

Other playboy Related Articles

The Ultimate Bunny-Hop: The Rise of the Playboy Empire
Hefner was now unemployed and had just $8,000 to create the magazine of his dreams. He used $75 to purchase the rights to the never-before published nude pictures of Marilyn Monroe, before she had become a star. Ignoring the legal risks, Hefner decided to feature the photos on the cover and in the centerfold of his first issue. Named Playboy after a sports car that was struggling to get into production at the time, Hefner was not optimistic about its success. “On the first issue we put out we left the date off [December 1953] so that, if it didn’t sell right away, it could stay on the news-stands until it did,” he recalls.
Lesson #5: Be Ready to Fail
When Hefner was asked to describe his ultimate fantasy, he said simply, “I’m living it.” But, Hefner’s path to success has not been as smooth as it might appear. Experiencing numerous failures along the way, Hefner came to understand that failure was a natural part of achieving success. Had he given up upon encountering obstacles, he would have sacrificed his multi-million dollar empire and the world would not have known Playboy Enterprises or its now-infamous rabbit logo.
The Little Bunny that Could: How Playboy Became an Empire
“If there was going to be a sexual revolution, I would be its pamphleteer,” Hefner once said. Looking back to the time when Playboy magazine was first launched, not only did Hefner spark a sexual revolution, but he also used his entrepreneurial instincts to capitalize on it.

Hugh Hefner Bio
“My house is pretty much in order,” says the Playboy founder. “When it comes, it comes. But my mother lived to be 101, so knock on wood.”
Hugh Hefner Birthday
There is nary an event in the world quite like it. Filled with everyone from actors, singers and wrestlers to models that are nearly naked save for the bunny ears atop their heads, the Hugh Hefner Birthday bash is an annual happening that tops the social calendars of the A-List and who’s who of Hollywood. Thrown at the infamously lavish Playboy Mansion, the party may have become a tradition, but it never fails to surprise.

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