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Lesson #5: Do Not Waste Time Marketing Outside Your Target Audience
“If you take four street corners, and on one they are playing baseball, on another they are playing basketball and on the other, street hockey,” says White. “On the fourth corner, a fight breaks out. Where does the crowd go? They all go to the fight.”

Lesson #3: Make Sure You Are Not Missing the Market
Johnson opened up his first movie theatre in the Los Angeles inner-city area of Baldwin Hills. It was an area notorious for being home to the Bloods and Crips gangs, and everybody around him kept telling Johnson he was crazy.

Magic Johnson Quotes
Magic Johnson Quotes
Analyze Your Sales Performance
Many people are taking action, but they have an ineffective strategy for achievement. They are running east looking for the sunset. The top sales professionals are taking consistent action, and they are constantly monitoring and analyzing their performance.

Other playing basketball Related Articles

Why Selling Is Like Racquetball
I finally got back into my favorite sport – Racquetball. It’s been nearly four years since I played. When we moved from New Jersey to Las Vegas, there were no clubs nearby for me to join. But they finally opened a brand new health club not far from my home. So I joined and am back to playing my favorite sport 3 times a week. I really didn’t realize how much I missed it till I started playing again. I guess after being away from it for a while gave me a new perspective once I resumed playing again because I was suddenly aware of several interesting analogies between this fast-paced sport and selling. Yes, you heard me. I can see several similarities between playing Racquetball and Selling!
Lesson #5: Do Not Waste Time Marketing Outside Your Target Audience
“If you take four street corners, and on one they are playing baseball, on another they are playing basketball and on the other, street hockey,” says White. “On the fourth corner, a fight breaks out. Where does the crowd go? They all go to the fight.”

Ah, The Sweet Taste of Victory!
Ah, The Sweet Taste of Victory! Do you remember those high school days and how you felt when your football team walked all over the biggest rival, or the basketball team walked away with the coveted state trophy? The energy... the excitement... the thrill of the win! I recently watched a movie, the Glory Road, which was the story of a basketball team who won the state championship - a victory against all odds. It was a poignant story that has spun around in my head for days now and finally settled in during another one of my crazy "shower moments" this morning!

Are You Playing to Win or Playing Not to Lose?
You may have heard the phrase "playing to win or playing not to lose." And while it sounds good to say "you're playing to win" in your business, what exactly does that really mean? Below are some signs that will show you which way you're leaning.
Favoritism is a Huge Problem
John Wooden, the late famous basketball coach at UCLA once made the following statement: "Treating everyone the same is the most sure way to show favoritism." I puzzled over this statement for a while because I was taught it was important to treat everyone the same way in order to avoid playing favorites. John was indicating exactly the opposite is true. I believe his point is that individuals are all different, and each person has unique needs. If a leader treats everyone the same way, then he or she is really not being fair. Would you agree with that interpretation or is there something else I am missing in John's point. I believe there are seven antidotes to playing favorites in the workplace. They are listed in this article.
Role Playing - For More Effective Debt Collection
A good analogy to the value of role playing is how they make movies. Typically, the director of a movie shoots far more film than what shows up on the finished movie we see. The rest winds up on the cutting room floor - the "outtakes". Role playing is like the outtakes. You can make the mistakes in collecting where there is no harm done, through role playing. The end result is a professional collector who produces accelerated cash flow.

Looking Beyond the Short-Termers
The search for life lesson’s goes beyond the boundaries of a specific discipline, expertise or interest. Few would argue that, in recent years, the world of business and sports have operated less like Mars and Venus, separate but equal, and more like Twin Peaks, separate, but connected by a common base. The most recent NCAA basketball tournament has been a bizarre display of predictions gone wild. Yet, what has been interesting has been some of the surrounding dialogue that pertains to building blocks, teamwork, consistency and the ultimate prize. In doing so, the NCAA basketball tournament has provided some unique insights that have a direct bearing on how a business can achieve consistent success.
The Best Technique To Train Sales Reps
Here are some of the reasons role-playing really works. First, it puts salespeople in situations they don't face every day, re-familiarizing them with the right methods for handling difficult objections. Role-playing is also good medicine - part of the reason it's successful is precisely because it makes salespeople a little uncomfortable and forces them to stretch themselves. It's also the best way to build empathy for customers - in a typical role-play, one of your salespeople is playing herself, but another is playing a customer, and will likely bring "pretend" challenges to the exercise that replicate the real challenges he's faced in the field. Finally, there is simply no better way to practice the skills of selling, and no professional in any field does her best work without practice....
Wooden You Like To Be Successful?
John Wooden is known as one of the finest basketball coaches in America. He took his UCLA team to the NCAA playoffs 10 of 12 years and was named coach of the Century by ESPN. John Wooden was a great teacher and coach. The brilliance of his teaching is that he focused on the mental aspect of the game as well as the technical skills of basketball. John Wooden repeatedly told his team that controlling emotions was at the core of winning the game.

PLAY TO WIN .. or Play Not To Lose?
Whether as a parent, partner, small business owner or sales manager, we all know that there are two ways to initiate an important (perhaps even challenging) conversation or project. We can play to win - or play not to lose. Playing to win requires some strategy and taking into consideration how the other person(s) will be affected and hopefully benefit. It also commands a sense of purpose, responsibility and a fair bit of effort! Playing not to lose takes just about as much out of you, without the potential \\\\\\\'positives\\\\\\\' that come from playing to win. What are the signs that you have slipped into this mode; perhaps trying \\\\\\\'really hard\\\\\\\', feeling tired, disheartened or discouraged, confused, or unclear?

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