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Ah, The Sweet Taste of Victory!
Ah, The Sweet Taste of Victory! Do you remember those high school days and how you felt when your football team walked all over the biggest rival, or the basketball team walked away with the coveted state trophy? The energy... the excitement... the thrill of the win! I recently watched a movie, the Glory Road, which was the story of a basketball team who won the state championship - a victory against all odds. It was a poignant story that has spun around in my head for days now and finally settled in during another one of my crazy "shower moments" this morning!

Other poignant story Related Articles

telling stories the brand connection
Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.

Lessons From A Marathon Runner
There are poignant lessons learned from running a marathon that we can apply to reaching our potential in our careers, as well as in the rest of our lives.

Resist the Interpretation Addiction
Sometimes we adopt a story and unknowingly our emotions get swept up in it. And 99% of the time we don’t really question or inquire into the story we create. We treat our story as what actually happened. The problem, of course, is that the story influences, in part, the action you take in subsequent events. This article is about identifying the stories you may have created, working around them and managing them.

The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
Ah, The Sweet Taste of Victory!
Ah, The Sweet Taste of Victory! Do you remember those high school days and how you felt when your football team walked all over the biggest rival, or the basketball team walked away with the coveted state trophy? The energy... the excitement... the thrill of the win! I recently watched a movie, the Glory Road, which was the story of a basketball team who won the state championship - a victory against all odds. It was a poignant story that has spun around in my head for days now and finally settled in during another one of my crazy "shower moments" this morning!

Make Your Story Add Value to Your Clients Bottom Line
The purpose of your story for a workplace audience is to improve the bottom line. Even in those employee appreciation programs where entertainment may seem the focus, there is an undeniable expectation of increased productivity after your story is heard. The question to ask yourself when using your story is: What is the point of the story and how does the story improve a client's bottom line?
Three Powerful Stories
Each of us have impact on other people we might not be aware of. This article contains a story in a story in a story showing how I was surprised to find myself impacting others without realizing it. The moral of all three stories is the same; You cannot fully know the impact you will have on other people.
What I’ve Learned from Dumpster Kids, a Buddhist Monk, and Other Wise Teachers
Lesson #1: Choose your family wisely. I saw this listed in a Bangkok gym as tip number ten to “live a long life,” but it struck me as particularly poignant as I was thinking about my trip during my last run on the beach in Thailand before going back to LA.

The Debt Dilemma
A wise man once posed the poignant question, "If you can't pay for it now, what makes you think you can pay for it later?" As a society, we have dealt with debt for so long that we have become immune to it. Most people have a hard time conceiving of a million dollars, much less a billion or a trillion. If you live in the United States and would like to get a perspective on our nation's debt, go to www.USDebtClock.org.

How to Maximize Local PR
Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you have a personal story that has a local slant to it, use it. Maybe a story as to how you built your business, or a story about how your product, service or company helped transform the life of someone else who lives in the community. The media loves transformational stories, so offer them one with a strong local hook. Always give your pitch a local slant. Remember you’re drilling down, pitching narrow, not wide.
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