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Help a Reporter Out (HARO)
The title of this post is the name of a great free service. Help a Reporter Out (HARO) is the brain-child of East Coast PR pro Peter Shankman. (I did a podcast with Peter that I will publish shortly, but I wanted you to know about this resource right away.)

Other point journalists Related Articles

Press Releases - The Two Most Common Mistakes
According to journalists there are two really common mistakes made by "non" PR folks when sending a Press Release.

Are Journalists Really Out to Get You?
Strong negative feelings about journalists are typical among spokesperson, particularly among those who don't work with reporters often. Many of the negative impressions people have of journalists is rooted in the truth, but this article focuses on how to work within today's media landscape to powerfully get your organization's point across.
Lesson #4: A Great Businessman is Only as Great as His Vision
What is the difference between an average point guard and a great point guard? According to Johnson, it all lies in the vision. Great point guards see the court differently than everyone else. They envision where they need to go and how they are going to get there before they even touch the ball. Johnson, unarguably one of basketball’s greatest point guards ever, used that very same vision in crossing over to the business world.

PR Peeves
There are some pet peeves that arise again and again - not only for me but for many journalists - in dealing with publicists. So here are a few "do's and don'ts."
Attention and Distraction
The idea of whether the Internet is making us more intelligent or less intelligent, more vulnerable to distraction or more capable of skillful multi-tasking, seems to have obsessed the majority of print and online media journalists lately. No doubt these journalists are concerned with the fate of their jobs, as print media dwindles and people become increasingly less likely to pay for reporting that often costs thousands of dollars to accomplish. Out of this so-called “crisis of attention” has emerged a new genre of writing, a kind of meta-reporting in which journalists, distracted by the swarm of new media overtaking print, are focusing their attention on new neurological research and technological advancements to try and figure out where the future of their own profession, and indeed the entire globalized world, is headed.
How to Cold-Pitch a Reporter
If you ask journalists their biggest peeves with PR people, and especially with people trying to do their own PR, the most frequent response you’re like to get is “they waste my time with off-topic pitches. If you think the rest of us have crowded inboxes… triple it for journalists. They are looking for excuses to hit the delete button or drop your precious press kit in the recycle bin.
How to sell stories into journalists - hints and tips
Dealing with journalists is hard work - no two ways about it - but here are just a few tips to take some of the pain out of the process.
PR and the Overworked Journalist
Journalists are overworked, and yet we rely on them for publicity. PR is the best vehicle to building relationships with these busy professionals.
Pitching to Journalists
Getting your name in print by way of printed news and articles in newspapers and magazines is an excellent way to achieve credibility as well as providing free marketing for your business. But you don't have to wait to be "discovered"... you can pitch yourself as an expert to journalists. Here are just two ways of pitching journalists.
New Study Suggests Lessons for Online Journalism
According to a new study cited in the NY Times, journalists need to rethink their online models. Perhaps the most significant recommendation from the 139-page report, published by Columbia's Graduate School of Journalism is to change journalists', and their audiences', relationships with advertisers. According to a new study cited in today's NY Times, journalists need to rethink their online models. (Please note: I do not represent Columbia University, Columbia's Graduate School of Journalism, the New York Times, or anyone connected to the study discussed in this post.)
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