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Outsourcing – “Been There, Done That” – But Did You Try “Right Shoring”?
Right Shoring, introduced by MyBusinessAssistant, is not just a new fad that everybody is talking about these days, it is in fact, the most efficient and cost effective ways of outsourcing. You might have tried various types of outsourcing for your small business and you would’ve achieved various levels of success or failures. Well let me tell you, if you are outsourcing your non-core tasks to multiple on-shore vendors – then here’s a better way to get things done. It will not only save you dollars, but also make your work faster and better.

My boss wants me to cold call, but I have call reluctance!
Words are meaningless without emotion and emotions are very hard to experience over the phone. In fact, over 50% of communication is achieved via non-verbal cues, such as facial expression, gesture and posture. That means most cold-callers, even the really good ones, are still limited by these phone related challenges. So be mindful, if you are choosing the telephone as your initial point of contact and introduction with a potential customer, you are already on the back foot, which means you need to work smarter.

Marketing Advice - 5 Steps to Get Your Marketing Unstuck
Do you get confused over which marketing strategies to use? Ever wonder what you should be doing first? Recently one of my clients was stuck without any purposeful marketing strategies. Remember: No marketing = no control over the future of the business. So how did I get their marketing unstuck?

10 Activities for Local-Remote Workteam Building
I was sitting in our conference room working on a project with a few on-site co-workers the other day - 5 professionals meeting to discuss a specific work-related project with the occassional sidebars about family, golf, airplanes, dating, and politics - when I started to think of the other 8 remote individuals that are part of our workteam. I started to think of the value that interpersonal relationships contribute to the overall success of a workteam and the greater company which employs and tasks it... When the meeting ended, I took a few minutes to sit down and come up with the following local-remote workteam activities...

The "Customer Experience" versus "Customer Satisfaction"
Customer Satisfaction was the mantra of the 90's. You had to insure your customer was completely satisfied to guarantee repeat business. Compensation was tied to it, additional franchises, factory bonuses, and incentives. The world revolved around "Customer Satisfaction". Eventually the process mutated into a web of deceit, manipulation and fraud. Customers were coerced into returning their surveys with only a completely satisfied score. There were bribes of free products or services if you personally brought the survey in. But these surveys only measured prospects who bought, not the majority of your prospects who DID NOT. I believe you can learn more from this silent majority.

How to Make Getting Sales Success Easier
Man, sometimes it feels like everything depends on you. If you let up for one second you’re falling behind. Can you keep up the pace?

How One Ordinary Salesperson Could Get Extraordinary Sales Results
You’d be very surprised if you knew the difference between you and the top producers. If you’re an average or above average producer it isn’t as if there are huge differences between the way you do things, and the way top producers do things. Yet, those small differences in approach have a huge impact on your results.

The Psychology of Customer Service
The more you understand how your customers' minds work, the easier it will be to achieve your business goals.

All Managers Are Customers Too
Whatever business you are in, you will find that there is one key cause of your success. How your customers experience your business and service.

Part Seven - Prospecting for More Sales
Part Seven of a Ten Part Series. In this series, we explore all the different avenues of prospecting necessary for a business to succeed. Think of your business as a a beautiful garden, and then consider all the things you need to do to keep that garden beautiful and growing, rather than dreary, dead or decaying. Need help with Prospecting? Feel free to get in touch with us via our website.

Branding & Marketing Defined, and how to fuse them together for maximum results
Simply put, your “brand” or corporate image is the impression formed at every point of contact with your prospects and clients.

Other point of contact Related Articles

Contacting Prospective Customers
Your referral source has done her job. Now it's time to contact the prospect. But be careful: The purpose of your first contact is not to make a sale or even ask the prospect if he has questions about your business. If--and only if--the prospect asks, should you present your products or services during this initial contact.

Branding & Marketing Defined, and how to fuse them together for maximum results
Simply put, your “brand” or corporate image is the impression formed at every point of contact with your prospects and clients.

6 Ways to Get Your Visitors To Contact You From Your Contact Us Page
Along with the About Us page, your Contact Us page is one of the most important and crucial pages on your site to get right. In fact, the Contact Us page could be considered the absolutely most important page. Even if the rest of your site succeeds in the goals, if visitors fail to find the information they need to contact you then you will bring their shopping experience to a screeching halt. Shoppers are often hampered if they don't feel they can get a hold of a real person or are limited in their contact options. With all other areas of the site working, a bad contact us page may cause someone to think twice about purchasing with you altogether.

The 9 Chill out steps to C Level Selling
How many times have you thought about engaging with the CEO, then when it comes to making the call you bottle out and call another point of contact lower down the chain, sounds familiar. I know the feeling.

Client Communication as Easy as A-B-C
To be a successful consultative seller, you need to grow and maintain a broad base of client contacts. Before you know it, you have hundreds, even thousands of people on your contact list. Obviously it’s impossible to maintain personal contact, yet personal contact is a key to building and strengthening your client relationships.

Persistence and the Honourable Retreat
Did you know: Over 50% of sales people give up at 1st contact if they get a ‘NO' from the prospect never to go back to that prospect again. At the 5th contact 7% of sales people are left to speak with the prospect to see if they can do business together. At the 8th contact there is only one sales person left to work with the prospect. Hopefully it is you. Many sales people, especially those new to sales, often take it personally when a prospect says ‘NO'. Many fail to persist and often fail to favourably position themselves to ‘leave the door open' for future contact thus limiting their sales opportunities even further.

Legal Marketing: Are you ignoring your "contact settings" on LinkedIn
Poor old contact settings. Relegated to the bottom of your profile. Often ignored. But did you know that with a few minor tweaks, contact settings could make your profile exponentially more accessible on LinkedIn? The trick is adding your contact information (an email address or phone number) to this section – usually found at the bottom of your profile. Once you do, your contact information becomes exposed to your entire network – not just your first level of connections. This way clients are more likely to find you. And not just find you, but contact you. If it’s too hard for a client to find your prospect information, you might lose them to your competition.

Build rapport to navigate enterprise organizations
You know the old adage about how it’s unwise to put all your eggs in one basket. That wisdom applies just as much to sales today. As you may have heard me say before, one is the most dangerous number in sales. You are at risk if all of your information or all of your business comes from a single point of contact.

Who Said Nothing in Life is FREE?
BLARE Media, a Fresno web design and video solutions company, has launched a new free business contact management website with a twist called Contact Squid. Like most contact management systems, the site allows users to add resource and vendor contact information, organize them into useful categories, and rate them. Contact Squid’s other features, however, effectively transform it into a social-driven database of professional service providers with serious marketing potential.

Contact Squid - An Ocean of Business Contacts
February 10, 2012. BLARE Media, a Fresno web design and video solutions company, has launched a new free business contact management website with a twist called Contact Squid. Like most contact management systems, the site allows users to add resource and vendor contact information, organize them into useful categories, and rate them. Contact Squid’s other features, however, effectively transform it into a social-driven database of professional service providers with serious marketing potential.

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