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point of reference Tagged Articles



So You Think You’re Different?
Being different, or more accurately, having a point of differentiation that matters to a market, is one of the most critical marketing strategies for the small business.
Complexity of Issues Regarding the Regulation of the Natural Health Product Industry Likely Tied to Basic Issues
This Wednesday's segment of the PI Window on Business "Doing What Comes Naturally: Are Natural Health Products Being Held to a Higher Standard?" in which I interview NHPPA President Shawn Buckley regarding the controversial Bill C-6 that poses two potential threats to the industry's survival in Canada, promises to be one of the most thought provoking.
QA with a Story Guru Jon Hansen A Storied Career Interview
“I’m delighted to present the fourth installment in this series of interviews with some of the gurus of both performance and applied storytelling. This interview is with “Cousin” Jon Hansen (actually no relation as far as I know). I “met” Jon through this Blog. He uses storytelling in the procurement sector. Read more about him in the links below his photo.” From A Storied Career Interview series (By Dr. Kathy Hansen
Putting an Empty Home on the Market is Leaving Money on the Table
The popularity of television shows such as “Flip This House” on A&E have made real estate investing very popular. However, many investors are so anxious to list their property that they neglect to stage it to sell. Skipping this step means a lower selling price and a lower ROI.

Shattering the Rules of Public Speaking
Take your presentations from stiff and uncomfortable to fluid and relaxed!
Seven Questions for a Reality Check
Every so often, it’s important to assess the status of your life. Time moves along and you’re busy doing stuff. By taking the time to reflect on what’s going well – and what’s not – you can turn the steering wheel of your life and head in a different direction. If you don’t stop to assess, you might be lost on the road of life and not realize it!
Similarity Hueristics, Iterative Methodologies and the Emergence of the Modern Supply Chain
Some professions, such as software developers, regularly utilize the similarity heuristic. For software developers, the similarity heuristic is utilized when performing debugging tasks. A software bug exhibits a set of symptoms indicating the existence of a problem. In general, similar symptoms are caused by similar types of programming errors. By comparing these symptoms with those of previously corrected software flaws, a developer is able to determine the most probable cause and take an effective course of action. Over time, a developer’s past experiences will allow their use of the similarity heuristic to be highly effective, quickly choosing the debugging approach that will likely reveal the problem’s source. Definition from Wikipedia, the free encyclopedia

Injecting Internet Marketing Into Your Marketing Mix
A website and online presence is one aspect of the marketing mix for a business. For the small to medium business, there is no reason for a website to be the sole method of marketing – but by integrating a website into your marketing plan you can drive new leads and generate new business that you wouldn't ordinarily reach using a single avenue of advertising.
The FOSS(ilization) of the supply chain: The risks of a strategy centered on Free and Open Source Software
I recently reviewed (actually browsed as there were only10 PowerPoint slides in total) a Government of Canada presentation to attendees of the September 2006 CIO Summit in Ottawa. Titled “IM/IT Government in Canada . . . Open to Business” the presentation emphasized the fact that “change is the only constant.” Referencing a transformation agenda which highlighted a variety of important areas including internal services such as finance, human resources and procurement, the case for open standards was offered as the best possible way to manage this ongoing evolution. More specifically, the concept of Free and Open Source Software (FOSS) as a viable solution was introduced.

Shared Services Simplified or How Barry Bonds’ Bat Weight Explained GoC Thinking
I was recently asked to provide a contextual point of reference that would assist the uninitiated public in understanding the reasons why the GoC’s Shared Services program has become such a contentious issue. The Answer was Baseball! Rather than getting into a complicated dissertation of the differences between an agent-based model versus an equation-based model where the prescribed processes reflect and therefore adapt to stakeholder characteristics and objectives, I tried to think of what I would say to one of my sports fanatic friends. And it hit me, the answer is baseball!

The Art of Personal Energy Management
Learning to tune in to the one point of reference within oneself rather than the millions of options thrown at us each day is the key to becoming highly energized. Only you know what's best for you, and your body will inform you if you let it...
The Voice Of An Expert
One of the most effective methods of improving your online business is becoming an expert in your field.

Other point of reference Related Articles

The “References Checks Are A Waste Of Time” Myth:
If you think reference checks for new sales cadidates is a waste of time, you need to think again. Learn how to do it right!
IF THE PAINTER CAN DO IT, YOU CAN TOO
When marketing “experts” refer to the concept of branding, they typically point to global and widely recognized brands: Coke, McDonalds, FedEx, Microsoft, GE, and the like. While the “big guys” are a convenient source of reference, it makes the whole idea of branding somewhat inaccessible for the rest of us. And this is just not the case. Even the smallest company can brand itself.

An Overview of Business Structures
An overviews of business structures with particular reference to Australia.
Three steps to creating a successful team
How well do you know your staff? Are they happy? Are they heading in the right direction, or is each one following his/her own agenda with no reference point?
Documenting A Bad Experience Can Cost You Sales
The “Documenting Bad Experiences For Future Reference Could Be A costly Mistake!
Creating a Vision
Three key questions to get you started Having a Reference Point An example from my own life

The Art of Personal Energy Management
Learning to tune in to the one point of reference within oneself rather than the millions of options thrown at us each day is the key to becoming highly energized. Only you know what's best for you, and your body will inform you if you let it...
Shared Services Simplified or How Barry Bonds’ Bat Weight Explained GoC Thinking
I was recently asked to provide a contextual point of reference that would assist the uninitiated public in understanding the reasons why the GoC’s Shared Services program has become such a contentious issue. The Answer was Baseball! Rather than getting into a complicated dissertation of the differences between an agent-based model versus an equation-based model where the prescribed processes reflect and therefore adapt to stakeholder characteristics and objectives, I tried to think of what I would say to one of my sports fanatic friends. And it hit me, the answer is baseball!

Lesson #4: A Great Businessman is Only as Great as His Vision
What is the difference between an average point guard and a great point guard? According to Johnson, it all lies in the vision. Great point guards see the court differently than everyone else. They envision where they need to go and how they are going to get there before they even touch the ball. Johnson, unarguably one of basketball’s greatest point guards ever, used that very same vision in crossing over to the business world.

HOW TO GROW YOUR ONLINE SALES BY POSITION YOUR PRODUCT TO THE RELEVANT MARKET
A position is a reference point determined in terms of time and space. For example USA is positioned between Mexico to the south, Pacific Ocean to the west, Canada to the north and so forth. A position can be a rank or a qualification i.e. China is placed 3rd in the world economy after USA and Britain. In marketing we use position the same way; we use positioning to refer to product relative to other competing products in the market, i.e. product A is positioned to appeal to middle income group. Brand B is positioned to appeal to the go-getters. Positioning of products is a process and there are steps that are used to come up with a specific position for specific product. Positioning is therefore the process of putting a product in a location in reference to the competition and the entire market.
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