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20 questions to ask about your website
One of the hardest things to do is to analyse your own marketing materials. This rule seems to go double for a business' website. The business owner rarely sees them for what they are. At least they don't see them from a visitor's point of view. The following are some of the criteria a professional designer uses when evaluating a website. Use the same rules when you look at your own site.

Gandhi's Neurons: The Practice of Empathy

“If there is any one secret of success,” said Henry Ford, “it lies in the ability to get the other person’s point of view and see things from his angle as well as your own.” This is empathy. Not an easy undertaking, even though scientists have now proven that we are indeed wired for empathy: Mirror neurons, also dubbed Gandhi’s neurons, act as a “neurological Wi-Fi” to help us connect with other people’s feelings. This article provides 5 important tips for practicing empathy as a leader.

Lesson #4: Bend the Rules
“Rules are sometimes a problem when you’re a creative entrepreneur,” says Simmons.

Larry Ellison Quotes
Larry Ellison Quotes

Sam Walton Quotes
Sam Walton Quotes

Lesson #5: Don’t Chase the Quick Buck, Think Long-Term

“You can do the math 15 different ways, and every time the math tells you that you shouldn’t lower prices because you’re going to make less money” says Bezos with a giant laugh. “That’s undoubtedly true in the current quarter, in the current year. But it’s probably not true over a 10-year period, when the benefit is going to increase the frequency with which your customers shop with you, the fraction of their purchases they do with you as opposed to other places. Their overall satisfaction is going to go up.”

Lesson #2: Business Is Not All About The Profits

“Business is not longer a matter of profits alone,” Penney said. “Profits must come through public confidence, and public confidence is given to any merchant in proportion to the service which he gives to the public.” As much as he focused on providing superior customer service in all of his stores, Penney also understood that service meant more than in-store courtesy. He believed that organizations such as his should be used for the betterment of society, not only because it could but because it made sense from a business point of view as well.

Lesson #3: Great Opportunities Are Seen First With The Mind
“The rich invent money,” says Kiyosaki. “Great opportunities are not seen with your eyes. They are seen with your mind.”

From PayPal To Planetary Success: How Musk Is Changing The World One Company At A Time
“If you have millions of dollars it changes your lifestyle, and anyone who says differently is talking bullshit,” says Musk. “I don’t need to work, from a standard of living point of view, but I do, you know. I work every day and on weekends and I haven’t taken a vacation for years.”

How to Deal with an Angry Customer
Every business encounters angry people. Not disappointed or confused, but actually angry. Here are a few steps you might want to try:

How to get referrals
There's been thousands of pages written about this topic, but still, no luck. It's too hard.

Really Bad Powerpoint

I wrote this about four years ago, originally as an ebook. I figured the idea might spread and then the problem would go away--we'd no longer see thousands of hours wasted, every single day, by boring PowerPoint presentations filled with bullets. Not only has it not gone away, it's gotten a lot worse. Last week I got a template from a conference organizer. It seems they want every single presenter to not only use bullets for their presentations, but for all of us to use the same format! Shudder. So, for posterity, and in the vain hope it might work, here we go again:

The TRUST Selling Process

The better prepared you are, the greater the chance for success. Preparation compensates for a lack of talent! The R is for “Relate,” which is building trust and rapport with the prospect. The focus in this step is on the prospect, not on you. This step is a continuous process. You should relate to the prospect through the entire process. You are continually establishing, building and maintaining trust and rapport.

In Search of Inexperience
TechCrunch published a great guest post by Glenn Kelman, the CEO of Redfin, called “Entrepreneur 2.0.” It inspired me to piggyback on his idea that investing in “serial entrepeneurs” who have already been successful might not be all that it’s cracked up to be and write this post.

What’s In a Name These Days?
The name of a business is an essential marketing decision and certainly should be considered in that vein.

The Confidence to Let Go
It’s a challenge to really let go of our own private agendas. In working with clients, I often explore each opposite: “I want it my way” and “I let go”. These two points of view can fight it out within all of us and show up in our relationships with others.

Tips on taking your thought leadership campaign to market: Five – write and speak
This is the fifth in a series of six articles on how to take your thought leadership campaign to market.

Tips on taking your thought leadership campaign to market: Three – share
This is the third in a series of six articles on how to take your thought leadership campaign to market.

How to take your thought leadership campaign to market: One – strategic business imperative
This is the first of a series of six articles on how to take your thought leadership campaign to market

"We Can't Communicate"
Is a lack of communication one of the complaints you have in your relationship? Learn why this may be so and what you can do about it.

The Honeymoon Hangover - why the ideal hire can fail

We often find the ideal candidate and think that he or she will take us where we need to go. Unfortunately the reality of team dynamics can mean the positive, focussed "new" team can start off well - then all of a sudden the team falters and begins to fail. I call this predictable process the honeymoon hangover. In this article I relate how it happened to a client and what we did (three easy steps) to resolve the issues that almost destroyed the team.

Why do clients and ad agencies have so many rows? And what can you do about it?
Your ad agencies’ creative people and you almost certainly have entirely different objectives. Why? What can you do?

My Story Marketing- What is it?
My story marketing is attraction marketing through story telling. Become the leader people want to follow.

Perceptions & Beliefs
The one thing that often leads to disagreements is when other people don’t see things our way. It is a clash of perceptions and beliefs which often leads to making negative judgements about the person who disagrees with your point of view.

Advertise your business for free.
Are you tired of paying to advertise your company, want free advertising?

When Everyone Is Right, Who's Wrong? Uncovering the Mystery of Perceptual Styles
Each of us perceives the world differently, not only because of differing perceptual styles, but also because of the various circumstances, goals, aspirations, ages and lifestyles we have. These individual experiences create different realities, each of which represents only part of the whole picture.

Does That Glass Of Water Look Half Full Or Half Empty?
Why nurture optimism and why do it now? Well, optimism has been linked to positive mood and high morale. It's linked to scholastic and athletic achievement and general success. How to look at things with positivity is a big part of being optimistic. You owe it to yourself to adopt the habit of optimism.

Boot Camp Training for Conflict Resolution Skills
A few hours of conflict resolution training can help work groups and teams to better manage conflict levels in the workplace. Providing employees with a common conflict resolution language and process can pay dividends in maintaining productivity and morale. Eight key skills of conflict resolution are...

Internet Marketing Training - Have You Considered This?
If you are new to marketing online hopefully you will enjoy this article on Internet marketing training.

Promote Work-Life Balance to Retain and Motivate Employees

As a manager, you may cringe when you hear the phrase "Work-Life Balance," which is viewed by many employers as a code phrase for "work less." But is the trend toward employees demanding more balance between their careers and their other obligations and interests entirely negative for employers? Viewed from a positive perspective, Work-Life Balance can be one of your best tools to retain and motivate your employees.

Time-Out
When young children misbehave, many parents, teachers and caregivers insist on a time-out. Think how much better your workplace would be if you initiated the same approach. No, not for your boss or coworkers, but for yourself.

Navigating the World of Differing Opinions For Real-World Success
What you perceive is what you experience as real. Differing perceptions are at the bottom of so many unending arguments about who is right and who is wrong, serving no purpose other than to create conflict and push people apart. Real success in life comes from the ability to understand differing perceptions.

How Do Websites Use Cookies
On the web, cookies are something used by sites, not something you eat. So, how do websites use cookies?

I Was Never a Sheep!
Have you ever wondered why some people are so unique and stand out and others are just hidden in the crowd. I stand out, I have never been a sheep!

How to Analyze a Competitor’s Website

Competitors' websites, if analyzed properly, can give you all sorts of information that you can use to increase the traffic and the popularity of your site. Here is an article on how to analyze a competitor's website. Start off by identifying the major players. A good place to do this is Yahoo’s directory. It is good to view the major players in similar fields to your own so that you have a better view of your web site as perceived by others.

How To Deal with People Who Bring Us Down
It takes all kinds of people to make up the world we live in. In life, we have the opportunity to meet many people. Some of them we find are too difficult to deal with. These are the people we end up not liking and we try and avoid them as much as possible. Keeping well away from them might be the right thing to do. But sometimes there are situations where it is impossible to avoid them.

What do clients want?
Clients don't expect to be coerced, bullied, tricked or intimidated into buying. They don't expect to be treated like an idiot by sales people who just talk at them and flash brochures or product sheets. Relationships do not work effectively if they are forced!

The 10 Questions of Marketing
Why do we as marketers do what we do? To achieve results! But how do we ensure that we are consistently achieving results?

Fear can be fun.
Allow yourself to feel the fear and do what you want anyway – breathe through your fear to the excitement on the other side! Learn to identify how you react when fearful and stressed and how to reverse that fear and make it fun.

Managing Sales Reps with "Attitude Problems"
Their production bounces around. They can be a sales superstar in the first quarter and be a struggling performer in the second quarter. Which extreme is the real rep? It's your job to manager them, where do you start?

7 Tips to Overcome Cold Callin Jitters
Think of cold calling or telemarketing as having meaningful conversations where you may be able to add real value to a client. If you don't ask, you don't know! Also people can't love you/your service if they don't know about you!

The Art of Listening
Really listening to someone and caring about their feelings is a great gift, but it is important to understand when listening is appropriate and when it is not.

Heads You Win... Tails Your Lose...
The article "Heads You Win... Tails You Lose..." examines the casual and sometimes frivolous manner by which people and organizations make decisions on a day to day basis. Further more, this article addresses the impact of this conditioned behavior both in and out of the workplace.

Environmental Awareness
Last year I researched a number of organizations that had an exceptional business. Among the many things that I learned was that each one is focused on environmental issues. The level of environmental focus varied from one organization to another, but the consistent finding was that the commitment started at the top, it came from the leader.

Managing Upwards

One of the statements that is often made to trainers, speakers and coaches is, “My boss would not allow me to implement what you are saying” or “that is not the way we do things in our organization”. It is very frustrating. Many managers send their people on learning and development activities and have no idea what the content really is and how they can best support the individual when the individual returns to work. So people attend and then do not apply their learning back in their work place. Many people sit in frustration because their boss will not allow them to make a decision or take responsibility and act on it. Many middle managers are faced with these issues and the whole business is held back as a result. In these situations there is a need to understand how to manage upwards. It is about how to manage your boss.

How to stay mentally and emotionally fit for life as well as physically fit

How do you measure mental and emotional fitness? Sprint - Rest - Sprint - Rest When I was young I was a competitive swimmer in a club. I trained three evenings per week at the local pool with my squad and I was physically pretty fit. When I was 21 I worked as a swimming instructor in London. I swam a mile every week day morning before work and I was still physically fit. These days I play football and train three times per week in Martial Arts. I am still physically fit, but several years ago I realised that physical fitness was not the only type of fitness I needed for life and particularly in business.

How to change your life in just 90 seconds!
You know those self help books you see on the shelf at the book shop that tell you you can change your life in six months - six weeks - six days - Even 24 hours? Well they're right! In fact, all you need to do is follow the 90 second rule and you can begin to move away from where you are now and towards where you want your life to be. Just 90 seconds is all it takes.

Selling With Stories
The most successful sales people sell without it ever being apparent that they are in fact, selling. How did they do this? They all told stories.

Calculating How To Charge
This is how my friend Rick Schilling does when he tells people how much he will charge for his service.

How to make your trade show booth attractive for your targeted clients

How to make your trade show booth attractive for your targeted clientsTradeshows, seminars and conferences are focused on a specialised area of interest, theme or topic. These have become an integral part of business life cycle wherein various businesses get together on a platform to interact with prospective and existing audience on a personal level. It is also a stage facilitating comparison between products and services of businesses and can be a lucrative proposition for any company who has a strong product and appropriate marketing skills to promote it. The primary objective of participating in any trade show is to highlight your product or service in front of your target client so as to generate future sales and profits for your business.

A Matter of Perspective

Sometimes a new perspective can hit you on the head a la “I could’ve had a V-8!” For me, it happened recently when I had the good fortune of working with a intern from my children’s school. Her name is Jordan Denniston, and she is a high school junior. Although still young in years, Jordan is quite wise in spirit. As I reflected on the battling perspectives of the recent Presidential campaign and my own, more mundane challenges of perspective, Jordan’s thoughts below helped me relearn an important leadership lesson.

Turn Your Opinion Into New Biz: How to Get Your Op-Ed Published

In business, companies are constantly looking for new ways to stand out over their competition, but don't always know how to. Most turn to marketing and advertising tactics, but the truth is, publicity could be even more effective. Publicity can come in many forms, but writing and getting an op-ed published gives businesses the opportunity to share their opinion, bring awareness to an issue or comment on a controversial topic, all while getting their name published and read by the masses. The editorial page is considered the most prestigious real estate in the newspaper, but how can you appear there?

7 Secrets of the Wealthy
Veteran Financial Planner shares his experiences financial planning for both the wealthy and the less wealthy. These are the keys to wealth building!

Enjoy Your Life: Change Your Point of View
"Two men look out through the same bars: One sees the mud, and one sees the stars."- Frederick Langbridge, A Cluster of Quiet Thoughts If you’ve placed second in a writing contest, will you jump for joy and push for better results the next time or will you be discouraged and find an excuse not to join again?

Blogging - Secrets to Blogging Success Revealed
Blogging is all the rage right now. There can be any number of reasons to have a blog. Some truly enjoy writing, and a blog is the perfect creative outlet, since no one but you has a say in what gets posted or what gets scrapped.

Don’t bet on an Apple netbook—but an ‘iPod HD,’ well, that’s more likely
Yesterday it was reported that Taiwan-based Wintek will supply touch panels for a new Apple netbook (or perhaps an “iPod HD”) and shipments will start in the third quarter this year. Don’t look for a netbook per se, but a bigger iPod is what I’m betting my money on.

7 Key Tactics For The Small Business Owner
For most folks, owning your own business is a dream come true. The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner.

Can Your Home Business Afford To Fire A Client?

Your home business is your livelihood and possibly the only way you have to provide for your family. You may be relatively new at this venture or have been on board for quite some time. You may have already handled many assignments and have a line of customers wanting to give you their business. Or you are still striving to achieve this stage of your business life. Then it happens and something goes totally awry.

The Retail Jungle…where vision become real( part1)
Information for about what to do if your planning to launch a product in Retail

Superior Content: Guarantee You Always Have Something More Valuable To Offer Than Your Competition

Content rules when talking about quality and standing out among hundreds of thousands of active websites out there. It is a merciless competition to offer updated, relevant, interesting and practical topics, services or products every week, month and year. Creativity and intelligence play a significant role when you are in charge of providing substance to satisfy demanding clients and visitors in general.

5 Small Business Success Strategies for Beating the Recession Blues
These are volatile times, but learn to view these economic challenges not as obstacles, but as opportunities. The following are five strategies for shifting your perspective and changing your set-in-stone way of doing business.

Resumes that Boost Interview Performance

Your resume's primary job is to win you an invitation to an interview. But that's not all it can do. In this article I explain how a great resume increases your opportunity to shine in the interview. Your worst enemy in a job interview is time. Therefore, making the most of the time allocated to the interview is critical to gaining a competitive edge. How do you want to be remembered by the interviewers? As the candidate with whom they spent 75 per cent of the precious, never to be repeated time clarifying your skills, experience and achievements? Or as the candidate with whom they had an in-depth discussion about your ability to contribute to the organisation's future success?

Misleading Mind-Sets, and Powerful Heart-Sets

Mind-sets can be accurate from a rational point of view but still be wrong. For example, a management professor at Yale University once responded to a student's proposal of a reliable overnight service that it was a "concept that is interesting and well informed, but in order to earn better than a C the idea must be feasible." Fred Smith went on to found the Federal Express Corporation. In the end, the professor's mind-set was wrong because his idea of what was feasible was limited. What is feasible, functional, possible, or proper to one person may be utter nonsense to a person who is working from the heart.

How to Establish & Exert Influence
Do you have an upcoming meeting where you need to convince your boss, spouse, or co-workers to make a change? Lay the groundwork for a successful encounter before the meeting starts.

It's Not the Economy - It's Your Attitude!
Some would say that we are in a "down economy" and while that may certainly be true for some industries, I believe the real truth is that it is NOT the economy. It's our attitude!

Time Management Tips For Online Home Business Success
Time is something we can never get back, so we need to optimize our use of it. Here we look at ways you can do just that so that you can achieve success with your online home business.

Media survival tactics in an economic downturn
When trouble strikes and your business is hurting, it is tempting to retreat from the public eye and refuse all media interviews. But sometimes there are good reasons to speak out.

Hurry Up & Wait!
This article is meant to provide the reader with an objective perspective on proper preparation for a new product launch and proper market representation.

You Don't Always Have to Be Right
You know the situations - you're in a conversation with someone and it starts to get a little contentious because you differ on the "facts."

TOP 10 TIPS FOR YOUR NEXT PRESENTATION
Make your next presentation your best one yet.

How To Write A News-Worthy Press Release
If you are running any type of a business, whether in your home town or online, you'll find that it is essential to get good publicity. If you don't advertise, you will have a hard time bringing in more customers.

Why Affiliate Marketing Is A Great Online Business Idea
Affiliate marketing is one of the most popular online business ideas due to the fact that it is beneficial to both the merchant and the affiliate marketer in so many ways.

Do “High Tech” and Hospitality Belong in the Same Sentence?
The author discusses how the dispensation of true hospitality is compromised by an over-reliance on technology.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal

Viral marketing is not the last disease found, nor a virus to your desktop ... Reading this article is not contagious and nobody has yet found a vaccine! Viral marketing is everywhere and in every corner of the cyberspace. Here's how the virus spreads and how to take advantage of its benefits. At the beginning it is discreet, he lives in secret and almost nobody knows, then it spreads more and more by the use of your resources, it is growing more and nothing can stop it!

For Sale by Owner …Tips for Potential Buyers
The “for sale by owner” approach to selling valuable property is less commonly used for sale of commercial real estate and businesses than it is even used for residential real estate. From the buyer’s point of view, this usually would be more risky than buying a business when the seller is represented by a business broker.

Should A Manager be Loved or Feared?
The best managers know how to make work fun.

why we do what we do
An overview of the key factors underlying the causality of human emotion and conduct.

The Secret Of Great Ideas
Many entrepreneurs spend their lives looking for the One Big Idea that will make them rich.

Is it Ethical for a Franchiser to Sell his Concept as a Franchise?
From a practical point of view, a franchiser who has found success selling the services and products of franchising outlets for public consumption, has a pretty rewarding business concept which is potentially profitable if sold. However, this is not applicable in all cases and it’s especially risky to assume so if you’re a franchise buyer.

IF IT WERE EASY, EVERYONE WOULD BE PROSPEROUS...
DON’T FORGET THE BASIC RULES.

To Make Money You Need To Sell Your Services
It's funny to see how many websites are offering all the secrets to making money on the Internet. Here I will give you a secret right now, there are no more secrets! To make money on the Internet, you must sell something that people want or need.

Starting a new business is not about you
Business is not about you. It never will be. So how come people haven't learned the lesson? How come 95% of all new businesses fail in the 1st year?

The "Hidden Persuaders" in Sales

Have you ever wondered why some people are more persuasive than others? The ability to persuade and influence others to see our point of view, or to take some action, is a vital skill and can help us in all areas of our life. Indeed the ability to persuade is a common characteristic of all successful people. It also helps us... "It is possible to become much more persuasive that you are now, and wihin a few hours, by applying some simple but powerful principles of persuasion understood by very few sales people.""

Dealing with Sales Objections: General
Today I’m going to start a new series of blog posts about handling and overcoming common sales objections. The title for each post will be “Dealing with Sales Objections” followed by the particular objection that will be tackled as part of that post.

Getting Past the Struggle
A few simple ways to help you get past the struggles you may be facing.

Super Simple Increase Sales Secret
Do you ever feel like you must be making things harder than they are? You very well might be.

7 Easy Tips To Help You Purchase A Hotel Or Motel Franchise Business
If you're considering a new franchise business, consider that a hotel or motel franchise takes a much larger initial investment than most other franchises, but can have a huge payoff once it's up and running. Read on to find out more about the ins and outs of Hotel and Motel franchises.

Building on Objectives - Part One 'The Framework'
"Building on Objectives" is Part One 'The Framework' in an integrated approach to human resources management. Following these practices will accelerate individual, group, and organizational productivity. Part Two 'Selection'. Part Three 'Involvement'. Part Four 'Development'. Part Five 'Compensation'.

The Mind of the Customer
Providers of key business or mission critical solutions must engage and connect with their customers on a higher level. A standard supplier relationship will simply not generate or sustain that vital degree of trust.

Coaching Action Plan for Sales Managers
Have your people set specific goals and connect with them regularly to maintain accountability. Always leave people with action steps, goals and deliverables.

5 Awesome Abundance Affirmations
Learn how to increase your income and be savvy with managing money!

Value Added Selling
Value added selling is a proactive philosophy of seeking ways to enhance, augment, or enlarge on a solution for the Client. In value added selling you are always looking for ways to exceed the Client’s expectations.

Letters to the Editors: How to sell your expertise to magazine and newspaper editors
You're an expert, so get the recognition you deserve. Learn how to approach magazines to sell your articles. The recognition this kind of exposure can bring you is well worth the effort.

Sometimes Customers Lie
What should you do when the customers lie? 1. Make sure you are correct in your point of view or claim. 2. Ask the customer in a professional manner to prove his claim. 3. Make sure you never offer something you cannot deliver. 4. Sell the benefits the customer receives from your product / service

‘Aggressive’ is not a 4 letter word
Aggressive Marketing and Selling is the key to selling success in your fierce competitive market

Guidelines for Men who Sell to Women
While there are of course many similarities in how men and women reach purchasing decisions, there are also important differences. From a man’s point of view, the key is to be able to understand what these are and to be aware of them when selling to a woman. The following are some easy to follow guidelines for men who sell to women

Do Ask...Do Tell
Here are the questions to ask that will get you the information you need to sell.

Ensuring Franchise Success

New franchise owners have to do everything they can to give themselves a better shot at success. Okay, maybe we can’t guarantee you will be successful with your new franchise just by reading this article. (If you find an article that does guarantee that, you should probably stop reading it.) But we can give you some tips about what you need to be on the lookout for when starting and running your franchise. Unlike other businesses, franchises entail a relationship between the buyer (franchisee) and the seller (franchiser) that can lead to both opportunities and problems. Whether you are new to franchising or have experience, there are a few things you can do to help ensure your success:

How do YOU Solve the Problem?
How to solve the problem We all approach problem people and situations in our own peculiar way - why? Perhaps it is to do with our mindset or the way we view the world. Our natural urge is to judge and evaluate a person's actions and behaviour based on our values and experience.

Your Business Card Making It Making the Most of It
Your business card is an important marketing tool. This article explains how to make the most of it.

How Should I Present Myself By Picking The Right Name for Your Business
This article explains how to name your business, keeping in mind that your business name needs to work from a marketing standpoint.

11 Speaking Tips

A conversation, a sales meeting, a board meeting, an interview, a courtroom case... all are special situations which require you to communicate clearly, drive the action and create the result you want. You can learn skills to engineer the outcome, make the most of your opportunities, gain respect, and advance your career. Here are eleven tips to practice that will help you feel powerful and authentic, and will help you be perceived as a person of authority and trust:

The Only Object of Life
Margaret Fuller wrote: “Very early, I knew that the only object in life was to grow.” I love this quote and imagine this perspective had a profound impact on the quality of her life. If each of us shared Margaret’s outlook and truly lived from this perspective in all of its fullness, what would be different for us and those whom we touch? There are many possibilities.

Taboo Topics: Talking Politics in the Office
Conventional wisdom says not to talk about sex, politics and religion in the office. The problem is that any office, workplace or organization is mostly made up of people and if the volume of blogs, internet sites, magazines and other media is any indication of popularity, people love to talk about: SEX, POLITICS AND RELIGION!

Buying Real Estate in the Dominican Republic
Introduction Real estate transactions in the Dominican Republic are governed by Property Registry Law No. 108-05 and its Regulations, in force since April 4, 2007. Ownership of property is documented by "Certificates of Title" issued by Title Registry Offices.

Are Multiple Supply Chains Important Survey Response 3
A 2006 Report made the following statement: "Designing and operating multiple supply networks to meet the needs of specific market segments--supply chain innovation and the use of multiple supply chains will be important to future revenue and market share growth." Based on your own experience is this an accurate assessment? If yes, why? If no, why?

How to develop a career action plan

The focus of this article is on the development of your career action plan. However, the process can also be easily adapted to other areas of your life. The first and most important step is to make a decision. The decision is whether or not you need a career action plan. Many may not require any action in their career at this stage of their life. For some there are more important areas in their life to which they want to devote their time. The challenge is to make a conscious decision and either accept the current job or put into place actions to achieve your goal job.

How Learning Paths Accelerate Skills Development
Arupa Tesolin interviews Steve Rosenbaum co-author of the best-selling book "Learning Paths" about how to get employees up-to-speed 30-50% faster with a new approach to training that's winning rave reviews.

Just the Facts Ma’am, Just the Facts

There was the classic TV Show and more recently the movie, “Dragnet”. The main character, Sergeant Joe Friday, was known for the quotation, “Just the facts ma’am, just the facts.” He would let a witness to a crime tell their story with all their emotion and commentary on what they believed happened. After a few minutes of listening to this extraneous information, Joe would interject his most famous line of dialogue, “Just the facts ma’am, just the facts.” As with Sergeant Friday, journalists are most interested in the facts you present in your press release.

Why am I not getting enquiries from my website?
One of the biggest complaints I hear from small business owners is that they’re not getting enquiries from their websites. And I agree – I think that’s incredibly frustrating, especially when you’ve spent a great deal of time, money and effort setting up the website in the first place.

Are Multiple Supply Chain Networks Important? (A PI Q and A) Track No. 2
The following is the second track from the still growing number of responses I have received from readers around the world regarding the question, “Are Multiple Supply Chain Networks Important?

5 keys to Humanize Your Cold Call
It always feels artificial when we shift into our “salesperson persona” in order to make a cold call. It’s a dehumanizing process that -- unless we’re a born actor -- feels really awkward. And yet the old-school traditional sales mindset almost guarantees that role playing is a part of every cold call we make.

What to do when Someone says you Suck!
In business, it’s probably inevitable. At some point, you’re going to do something that pisses someone off. That’s just a fact of life.

Proper Usage of Web Site Redirects in SEO

The main reason to redirect anyone to another site or another page on a web site is because a page and or web site has moved. The redirect may point to another site or a subdirectory. You may also have different domain extensions like .net, .org, .info that you want to point to your main .com extension. There are numerous ways to redirect domains, but it's important to note the correct ways to do redirects.

The Quickie Internal Customer Experience Diagnosis
Have any questions about the customer experience that your company delivers? Conduct a quick internal diagnostic. How does your company treat salespeople? The answer will be revealing.

Four Keys to Making Your Cold Call Stress-Free
From the traditional point of view, cold calling conversations should constantly lead towards making a sale. We’ve been given only one path to follow, and that’s getting a “yes.”

Can't We All Just Get Along?

Do you ever find yourself saying these words above? If you’re frustrated by foremen, supervisors or crew members who just can’t get along then it’s time to resolve these workplace conflicts now! After all, have you ever stopped to consider what it’s costing you to let these problems linger? Consider this fact. A survey of 150 senior managers at America’s largest 1,000 companies found that today’s managers spend almost one full day each week resolving staff personality conflicts! How much does that cost your bottom-line? Plenty! Read on for our 7 steps to improving staff personality conflicts.

Prescription For Responding To Media Inquiries From “The PR Doctor

If someone from the media called you or showed up today and started asking you questions related to your business, would you know how to respond? Unfortunately the response to this question is often a resounding No! And being unprepared or ill-prepared to media inquiries can have serious consequences to your organization and its reputation. “The PR Doctor” strongly believes that all organizations with more than one employee should have a well-written media policy that clearly defines who within the organization may respond to media inquiries, what kinds of information can or should be released to the media, and what information must be kept confidential. “The PR Doctor” offers the following prescription for a media policy to respond to media inquiries.

Making Leadership Actionable: What We Are Learning and How We Can Use It

Much of the popular and academic literature on leadership has led to advice about what is required for effective leadership. This advice is usually flawed in that it does not provide guidance for how to learn to effectively apply the advice or because the advice is based on the practices of an individual in a specific context, a context that may or may not apply to the learner’s situation. An approach to leadership development based on seeing leadership as an emergent phenomenon, rather than just something that an individual does, is suggested.

You Get What You Reward
More often than not an organization says one thing in its literature, on nicely formatted signs in hallways and conference rooms, but unfortunately does not practice what it preaches. As your organization decides what it wants its culture to be, look closely at what it will reward. Remember…You get what you reward.

Here Is A Quick Way For New Managers To Deal With Difficult Customers
You can't shy away from dealing with customers, especially those difficult ones. Have a look here and copy the tips and techniques that top performing managers use when dealing with those difficult customers.

Inclusiveness Expands Our Knowledge

Diversity can easily be treated as a buzzword, numbers game or as a program. When this happens, the full power and impact of its meaning is lost. Diversity is much more than a program, hiring a few people of different gender or ethnic backgrounds or allowing a few diverse opinions to surface from time to time. It is actively searching out and embracing the uniqueness, strengths and talents of all people

Leverage Your Time and Energy - Untie Your Shoes!

A while ago, I wrote a short post for small business owners and managers called “Building a Sustainable Infrastructure”. In it, I touched briefly on the idea of leveraging your time and energy by addressing problems and challenges from the standpoint of sustainability, or how to solve problems for good, using the least possible amount of time and energy. This seems to be a topic of great interest and value for many of my clients, so I thought I’d finally give it some of the attention it truly deserves.

Active Listening: A Critical Success Factor

In management and sales, active listening is a critical success factor. A focus on listening can lead to more effective teamwork, higher productivity, fewer conflicts and errors, enhanced innovation and problem-solving, improved recruiting and retention, superior customer relations and more. As authors on leadership development have noted through the years, listening is not just a nice thing to do, it’s essential!

You Are Either Influencing or Being Influenced
In business (and really in life in general), you are either influencing others or being influenced by others.

Raise Your Work Quotient - Five Strategies to Increase Your Value to the Company
Do you long for a promotion or to make more money? How much positive influence do you bring to your work? Utilizing these five strategies can make you more valuable to your company and raise your level of awareness of what it takes to be more successful, and more savvy regarding your career.

Ten Key Facts About Dealing With Difficult People You Must Know
The tendency is to come at this is from two opposing sides. Two adversaries locked in a battle for survival. It is scary when Dealing with Difficult People! Yet there are steps forward you can take...

Succession Planning Values - Time Invested Is Well Worth It
In any business there is a careful balance between the 'day job' and the work you put in to make your business sustainable. If you use a succession planning activity, you will find your jig-saw fits together perfectly. Here's why...

The Common Mistakes That Can Get Your Website "Blacklisted" Of The Search Engine Results For Good
Google has taken serious note of such illegal practices and has decided to come down hard on those who try to dupe the search engine and the ethics it believes in.

10 Tips to help you negotiate your price
Before you negotiate your price, first, step inside the shoes of your client and think about her fears – does she know she can trust you? How does she know you will deliver good value for money? Will you make her look stupid for buying from you?

Rates of Return: The Effects of Human Capital on Economic Development
By what criterion should an investment policy be judged? One important criterion is the rate of return on investment. What is meant by the rate of return on the investment and why is such a figure important?

Your Unique Selling Point
How to come up with a Unique Selling Point (USP) and use it to promote your online business. Your USP defines and emphasizes your competitive advantage.

The Simple Secret for Getting People To Give You What You Want
To get what you want, you have to momentarily set aside your own desire and put yourself in the other person’s shoes. Show someone that helping you get what you want is somehow relevant to them and they will be much more receptive to listening to what you have to say.

Happiness Starts At The Workplace

Is there a way we can convince ourselves that we are happy? How about the pressures of personal, family, and work pressures? Which of these contribute the biggest pressures on us? The problem here seems to be that the time we spend at work is in average twice the time we spend with our families and friends, and that the pressures we suffer from in the workplace continues to take hold of us even after we leave the workplace. Thus, our personal life is both affected and controlled by our work life.

Salesmanship and Empathy
Increase sales production by tuning in to your prospect's point of view.

Entrepreneurs don’t take risks
What does it mean to be an entrepreneur? We often hear that being an entrepreneur requires taking great risks. I would like to explore a different point of view.

Consumer Trends ---Lessons from Robyn Waters, Tom Peters and Friends
I have attended the conferences, taken notes, read the books...here is my take on the experts and what we in healthcare can learn. This article was first published as a VIEW point in Heatlhcare Strategy Alert, 2007, issue 3

A New Race Car to Success in 2010 for Christmas This Year
A car lovers point of view on how to grow your sales in 2010. Steps to chose the road, the engine and the fuel you use to get your business to its best year ever!

Punished by Rewards
The following review is taken from a pivotal article by Alfie Kohn in 1993. The paper can be ordered from Harvard Business Review (Sept. 1993). I will also provide my own comments on each point and offer some additional materials that amplify Mr. Kohn’s point of view.

Magic Happens When you put on a Different Pair of Glasses
How we experience life depends on our point of view, our attitude. And our attitude and view is colored by our lenses of past experience, judgment and so on. How differently might we experience our life if we changed our "glasses" more often?

Sales Meeting Timeframes
A quick discussion and point of view on the timeframes for typical sales appointments. It also goes through how one can arrange a presentation based on different timeframes given.

BUSINESS ACQUISITION CASE STUDY: Clear as Mud
How a Different Point of View Helped Buyers See the Light

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