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Lesson #4: Tread Carefully Into New Waters
Today, the popularity of Pokemon throughout the world has led some to dub the phenomenon “Pokemania.” From Japan to the U.S., children are fascinated by anything and everything Pokemon: the cards, the toys, the websites, the candy, and the list goes on. But when Tajiri first thought about expanding his brand, he was not quite sure what to expect.

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Lesson #4: Tread Carefully Into New Waters
Today, the popularity of Pokemon throughout the world has led some to dub the phenomenon “Pokemania.” From Japan to the U.S., children are fascinated by anything and everything Pokemon: the cards, the toys, the websites, the candy, and the list goes on. But when Tajiri first thought about expanding his brand, he was not quite sure what to expect.

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