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Dads Working From Home presents the fifth installment of the ten-part series, “The Ten Most Frequently Asked Questions About Starting A Home Business.”
Question #5: Where should I advertise, and how much should I spend?

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The Man at the Top of the Food Chain: Dave Thomas is Born
Dave Thomas starred in 652 commercials for Wendy’s Old Fashioned Hamburgers, more than any other person in television history. But, he wasn’t just that friendly face you saw on TV with his white shirts and red ties; Thomas built his multi-billion dollar fast-food restaurant chain from the ground up, earning him a reputation as one of the most successful and loved entrepreneurs in American history.

Africa needs a technology bubble
According to the WSJ, silicon valley is on the brink of another technology bubble bust like what was witnessed in 1999. According to the article the emergence of "strange" website names such as Orgoo and businesses whose sole purpose is to sell t-shirts bearing the logos of internet companies(check out Startup Schwag) is evidence of a bubble and its eminent bust. I cannot even pretend to understand the dynamics of silicon valley, so I won't even argue with the writer of the article, but I'm left wondering when will Africa expereience it's own technology bubble?

Ready to Wear: Lauren Launches His Line
Lauren’s handmade neckties were flying off the shelves. It was a conservative time in the fashion world and Lauren’s ties, showy as they were, were making a splash. But Lauren knew that if he was going to stick around in the business for much longer, he had to follow that up with something else – and fast. In 1968, with the help of a $50,000 loan, Lauren founded Polo Fashions. He chose the name not because he liked the sport; indeed, he had never played polo before in his life. But to Lauren, the name symbolized power and style – an image he wanted his clothes to project.

Two Ways for Entrepreneurs to Manage Risk and Avoid Losing Their Shirts
One habit that separates successful entrepreneurs from unsuccessful ones is managing risk. This article suggests two important tactics that every entrepreneur should lock in place in order to avoid losing their shirts.

Is Your Mission Statement Written by Dilbert
There’s no more painful corporate ritual than the every-few-years mission statement revision. Here’s where a group of well-meaning people gather for several meetings, markers in hand, to torturously wordsmith themselves into agreement. Does this mission statement typically fire up everyone? Does it fire up anyone? The employees take the t-shirts home to their kids. The gold frames will be filed, roundly. There is no pulse-quickening. Instead, employees, customers, suppliers – everyone except execs and the authors themselves -- see the mission statement as vague, irrelevant, and disconnected from real work. The corporate Ginsu won’t even cut a tomato.

Promotional Products – not limited to businesses alone
Promotional Products – not limited to businesses alone Promo products is generally brings to mind small giveaway items like pens, calendars, t-shirts offered to lure customers during trade shows, special business events, holidays; which are meant to promote visibility and recognition of a particular brand. The underlying purpose is to say thanks to the loyal customers and express appreciation towards them for being the drivers of the success of business. Undoubtedly, if the gift is creative and comes at an opportune time; it is valued and remembered by the receiver; hence fulfilling the very goal of offering it.

Google For Fun - And Profit!
There’s no denying that Google is a lot of fun. You can use it to find out anything about everything. Elephant polo (a personal hobby)? It’s on there. The Baja 1000 off-road race? Also a hobby, and also on there. Like I said, anything about everything.

Culture and Motivation
You have probably asked yourself, ¡§How do people become motivated to perform at peak levels over a sustained period of time?¡¨ Perhaps you found yourself coming up with incentive programs that reward based on money, vacations, or perhaps merchandise in an effort to motivate your employees. The reality is, motivation comes from within each of us is not generated by picnics or T-shirts. As a leader, do not seek to motivate your employees; rather, focus on building a culture of trust where individuals make the choice to become motivated.

G is for Gizmos
One question that I often get asked is “Should I buy some promotional products for my business?” By this, people mean should they buy pens, car stickers, calendars, t-shirts and so on. The theory behind is that these items will be used by people and will remind people of the business every time they look at them. My argument on the other hand goes like this. It’s all very well buying these items, but as they can be very expensive, it depends what you’re going to use them for.

Monsters at Work: Is Everyday Like Halloween
There is a crazy cast of characters that lie beneath the crisp slacks, power suits, bright white shirts and attractive coordinated attire that make up the outer appearance of the executives, high potentials, seasoned veterans, and budding stars sitting around the meeting table.

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