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poor quality copy Tagged Articles



Press Release Review
A quick overview to review before sending your releases out.

Other poor quality copy Related Articles

Grameen Bank - Alternative Microfinance Approaches
Grameen Bank operates on the premise that the poor remain poor not because they do not have the skills or do not work hard, but because the institutions created around them keep them poor.
5.2.1 Training outputs: Public sector training
Despite a chronic lack of supporting evidence, most training for the poor provided by public sector training institutions has been widely criticised for being inaccessible, irrelevant and of poor quality.

Health and the Environment- Cause for concern?
There's lots of talk about how poor air quality is a health hazard. This article will describe the relationship between air quality and health and identify the elements of greatest concern.
Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

Is Your Advertising Amoral?
You already know that a strong headline gets people to start reading your (advertising or marketing) copy. You also know that the purpose of every paragraph is to get people to continue to read the rest of the copy. But what happens when people get to the end of your copy?
What makes a great website
What are the essential traits of a great web site? After you visit a site and you browse through it for a while, what makes you stay? Great design helps. Amazing graphics are eye catching. But the fundamental trait that makes a website work is the content. The content or copy of your website is critical. This is where you hold the attention of your audience and your word choice and grammar are critical. Misspellings and poor grammar are a quick turn off. If your content isn't easy to read people will go to other site to get information and buy. Copy writing is often one of those jobs that people think they can do themselves but probably shouldn't. We often help clients with their web copy to assist them in the creation of a professionally written website.

5 Tips for Writing Quick-Read Copy
Click here. Buy now. Free trial offer. The world of advertising is full of short and snappy copy promising instant gratification. After all, most prospects simply don’t have time to read thoroughly. They skim. They glance. But if you’re betting they’ll wade through long paragraphs of narrative copy, it’s time to adjust your expectations. Your copywriting must be clear, compelling, and to the point. These days, the best copy is served a-la-carte, allowing readers to sample one message here, taste another message there. Which leads us to the most important rule in writing copy that sells: Make it “digestible.” Rely on headlines, subheads, captions, and bullet points – short snippets of copy with key nuggets of messaging. Long blocks of copy tend to overwhelm readers. They snooze, you lose.

Does Brand Imitation Work?
To Copy or Not to Copy, This is the Question.vWe all know that it’s tempting to copy the competition. There is safety in conformity – a certain “comfort factor” in being similar. After all, the other company knows what it’s doing, right? Not always.

Low-Price Buyers Drive Poor Chinese Product Quality
Overall, Chinese manufacturers have come a long way in moving up the product quality ladder. While some produce at world-class levels other continue to produce substandard products. On major factor in poor Chinese product quality is the western buyer's push for lower and lower prices.
Video Forensics: Standard Operating Procedures
In video forensics examinations, poor video quality results in the need for video clarification. Mac and PC based forensic processes enhance picture quality and sound. It’s important to use original video recordings in all litigations because they have better quality than copies.

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