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How To Turn Birthdays Into Business
Birthdays are for gift-giving, right? Actually, by employing an amazing quirk of psychology, guerrillas can actually receive from people on their birthdays. And here's how.

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11 Ways To Drive Traffic Away From Your Website
While watching a Toronto Raptor basketball game I saw T.J. Ford, one of the fastest players in the league, rush down the court like a man possessed and proceed to throw the ball behind his back to a trailing Andrea Bargnani. The trouble was the ball sailed over the head of the seven-foot Bargnani into the second row of seats. Ford, himself, ended up with a beer and popcorn facial after landing in the lap of a front row patron. So what does this have to do with website design and marketing you ask? A lot.
Workplace Ladder Fuel
Maybe you received the email offering cash in exchange for testing the Microsoft/AOL email tracking system. Or you heard that theaters were using subliminal advertising to increase sales of popcorn and soft drinks. Maybe it was the "buy one, get one free" Porsche promotion that caught your attention, or the warning that reusing plastic water bottles is unhealthy since components breakdown and are ingested.

TV Isn’t a Contact Sport
You've probably spent a lot of time in front of the TV recently...Super Bowl, Olympics, American Idol. Next up Futbol's World Cup...now there's going to be a series everyone watches. You've seen your share of pretty good to decent to OMG ads as well. Ah there's the rub. You only looked. You didn't interact with them. You know watch the ad and jump online to visit their web site, tweet your friends, go to their Facebook friends page, visit their YouTube ads. No you sat there. You watched, had some liquid refreshments, popcorn/chips/whatever and waited for the next play/event to take place. If you watched in a pub you high-fived six/seven folks and ordered another round. Again not the interactivity advertisers were hoping for. Maybe they're expecting too much of us...ya think???

Where is the Red Cape --- Maximizing Counter Sales
As a counter sales person, when a customer walks through the door, you are generally the person they are looking for. The customer wants to place an order and expects you-the counter sales person-to take care of them. Although this encounter is usually brief, let's examine what the customer's overall expectations may be. What do customers expect of counter sales professionals? Since the customer's perceived value of you as a supplier drive their expectations, knowing the answer to this question is important to meeting expectations and building relationship equity. Today's customers expect more than free coffee and popcorn at the counter. They expect a more than satisfactory experience with the people that represent the company they are doing business with.
You've Seen This Movie Before
With the cinema season on the top of my mind, yet ever-mindful of my health habits (as well as those of my coaching clients, whether they own a business or carry out a different kind of leadership mission), I was intrigued to read about a study reported earlier this year in the "Personality and Social Psychology Bulletin." Researchers studied popcorn consumption by movie patrons, and their findings were interesting....
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