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What You MUST Know About Marketing Your Freelance Copywriting Services
Marketing yourself without a resume can be challenging, but Guillermo Rubio, AWAI Staff Writer, takes all the guesswork out of it. Here are the 7 things you must know to successfully market your freelance copywriting business.

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What is the Value in your Supply Chain A PI Q and A
Member Question: What is the difference between Supply Chain and Value Chain? My Response: To begin, the reference to supply or “value” chain is a misnomer in that it implies a sequential architecture. This is a term that is on its way out as an organization’s supply “practice” is actually centered on the synchronization of diverse stakeholders sometimes spanning multiple supply networks. This is an important distinction given the impact that real-world synchronization has on theories such as value chains. That said the concept of the value chain was first introduced by Michael Porter in 1985 in his book, Competitive Advantage: Creating and Sustaining Superior Performance.

Competitive Advantage vs. Your Business Model
Competitive advantage is not the same as a business model. Harvard Professor Michael Porter proposed the theory of competitive advantage in 1990. His competitive advantage theory suggests that businesses should pursue policies that create high-quality goods to sell at the highest possible prices. Competitive advantage happens when companies acquire or develop an attribute or combination of attributes that allow it to outperform its competitors. These attributes might include access to natural resources, such as high grade ore or inexpensive power, or access to highly trained and skilled personnel human resources. Other advantages could include better use of technology, etc.

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