Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

positioning Tagged Articles



#1 Reason for Network Marketing Success - Part One
If your son or daughter decided to walk in your footsteps and own their own network marketing business and you could tell them only one thing to focus on to ensure massive success, what would you tell them? After much heartache, despair, hard-work, and perseverance, I discovered the "secret" (which turns out isn't really a secret at all) as to what that one thing is that separates the top 3% income earners from the other 97%. Find out why the top earners are the ones being chased by prospects and not the other way around. The answer may shock you...
The Way We've Always Done It
The way we've always done it' is usually the reason we're in a mess.
Assumptions Anyone?
Social media gives power to our assumptions. If we're viewed as leaders in our fields - our assumptions are often taken as facts by our audiences.
Top Value Brands (Part 1 of 2)
A recent study listed the "top value" brands. This three part series explores from a marketing perspective that which will help other businesses learn to be successful by delivering this notion of "value."
Top Value Brands (Part 2 of 2)
The communication of value is where the real trick lies. After all, Target didn't get to be known for designer quality on a budget by getting lucky or stumbling upon something that worked. Effective communication of value is a product of three things: positioning, implicit communication and audience touch points.
Reading Between the Lines is for Dating
Forcing your audience to read between the lines to understand your value is ineffective at best. You'll lose your listener before you ever connect.
Smashing Pedestals
We are all equally flawed and equally filled with the potential for greatness.

5 Lessons from a Master Storyteller
We can all learn to bring our message to life with fabulous stories. We can all learn to be better storytellers - focusing on our customers and prospects, and not our own chest thumping selves. That's where true marketing begins!

Developing a Creative Strategy
This article deals with the development of a creative strategy related to marketing communications. It provides a practical step-by-step approach to establishing a creative strategy.
Your Personal Positioning Statement
This article also ran in the Torontojobs.ca magazine and covers how to go about positioning yourself when job hunting. A strong personal positioning statement is a multi purpose tool that can aid in your job hunt.
NIQCL is more than 5 cents.
"Many failures in sales initially seem like a success to the rep! They get their perception of the facts, and propose a solution that makes sense to them. The problem is they didn't get the customer's perception of the facts, so their solution may not be sensible to the customer."
How You Stand Out: The Need For Proper Positioning
Jack Trout and Al Ries – marketing gurus – wrote the definitive book ‘Positioning - Battle of the Minds’ which has become a must-read book for those practising marketing and branding. It can certainly be extended to business leadership.
Make Your Brand Cool
Is your brand cool? Cool is the ultimate compliment your company or product can receive from it’s buying public. To be cool is to be special, superior, and of higher value than the competition, which is why coolness is such a sought-after marketing objective. And before you reject the idea that your business, product, or brand doesn’t have to be cool, think again. To be cool is to be desired and to be desired is exactly the goal of all marketing communication. Sure you want sales but first you got to be cool.

The Need For Proper Positioning
Sigmund Freud did state that a cigar is a cigar, unless you attach alternate meanings to that ‘fire-stick’. However, in today’s context a watch is not exactly a watch: it is a brand! A brand has a name, and consumers identify with it in an emotional and intellectual way. The way a watch is positioned, dictates its pricing and audience. A product or service can be mainstream, high-end, or for a niche.
Enhancing Your Value: Staying Employable in the 2010’s
A look at job advertisements may be a startling revelation: How is this New Economy everyone is talking about going to impact us? Armed with an arsenal of digital equipment, how will we brave the new world order that is driven by compression technology and information overload, and assured by a false sense of virtual communication?
Start Being StrategicTo Be Successful In Business
In this article, I am going to turn the attention to you, the business owner, and examine why a strategic focus is essential in growing you business, and in helping you set yourself apart from the competition.

Marketing By Method Versus Vision
The companies that make a real impact in the marketplace are not the ones that produce what people think they want, but rather the ones that produce what people will want but don’t know it. The ability to know what people will want before they know it exists is not a result of intensive market research, focus groups, or telemarketing surveys. Knowing what people want is based on understanding the human condition: the motivating factors that move people from disinterest to action. Steve Jobs was unrelenting in this philosophy and it resulted in changing the computer, music, movie, and telecommunication industries and more significantly how people live, work, communicate, relax, and in some ways, think.

Brand Positioning
With your own core values and those of your company now clearly established or reaffirmed and woven into your mission statement (see related article: Brand Matters), it’s an excellent time to assess or reassess the positioning of your brand.
Lowering your web traffic? Don't make simple mistakes
Let’s take a look at something which seems to have affected most SEARCH ENGINE OPTIMIZATION and website design companies and internet-friendly firms typically the Google’s Farmer/Panda Update. This renovate may be riddled with speculation

Other positioning Related Articles

What it Takes to Get More Appointments
Without question, the most popular requests I receive each week are for help with making appointments and, specifically, creating positioning statements. For example, Pat and I traded about 6 emails over the past 10 days to get his positioning statements just right. But what if you nail your positioning statement but you're still struggling to get appointments? My guess is that you're doing one of the following things ineffectively...
HOW TO GROW YOUR ONLINE SALES BY POSITION YOUR PRODUCT TO THE RELEVANT MARKET
A position is a reference point determined in terms of time and space. For example USA is positioned between Mexico to the south, Pacific Ocean to the west, Canada to the north and so forth. A position can be a rank or a qualification i.e. China is placed 3rd in the world economy after USA and Britain. In marketing we use position the same way; we use positioning to refer to product relative to other competing products in the market, i.e. product A is positioned to appeal to middle income group. Brand B is positioned to appeal to the go-getters. Positioning of products is a process and there are steps that are used to come up with a specific position for specific product. Positioning is therefore the process of putting a product in a location in reference to the competition and the entire market.
Positioning Basics
There is no one-size-fits-all approach to strategy and positioning. Anyone who says there's a one-size-fits-all approach simply doesn't get it. Strategic positioning is more art than science. And each and every client is a new canvas. Great positioning is as unique as every situation. You have to be flexible, nimble. My ‘methodology' is more a way of thinking about things. I don't really have a checklist or set of step-by-step instructions.

Positioning for Success - Part I
Positioning is probably the most important thing you'll do in your consulting or entrepreneurial business life. People come to you because of their perceptions, and perceptions are created through positioning stories. The right positioning and focus will attract prospects and customers to your door, and keep them coming back.
Failure of HQ & Sales to Communicate Effectively
Sin #4 of the "9 Most-Deadly Sins in Sales & Marketing" is Failure of HQ & Sales to Communicate Effectively * HQ/Marcomm sees forests, not trees * Sales sees trees, not forests Perspective is everything in business and in everything we do. It's essential that Sales and Management agree on what's best for their customers -- and their company. They must start by agreeing on the best "Positioning Statement" they can make for their company. All messages the company conveys -- Mission Statements, Elevator Pitches, Ads, Websites, etc -- should all have their origins in the Positioning Statement. All parties must also agree that the Positioning Statement is the best message the company can make.

Check Your Brand Positioning in 5 Minutes
Understanding brand positioning is very important if you want to correct misconceptions and off-brand opinions of your brand. You may have every intention of analyzing your brand to make sure that it is in a position of strength by participating in scientific research to that end. But first as a litmus test, you might find it useful to do a little under the radar analysis to get a quick feel of your stake holder's opinions regarding your brand positioning. We are going to casually ask them.
Brand Positioning Sessions = Clarity
Brand positioning sessions are important steps in providing clarity when creating a Positioning Statement. The client is asked a number of questions about what they actually do, their ideal clients, how they find them, their goals, what makes them different. It reflects goals to strive for and is the bedrock of everything going forward – the website, all design and marketing tools. Lists of words that describe the client turn into a bunch of tag lines, present both the agency and client with several options and an opportunity to collaborate on their branding. Client and agency collaboration in branding sessions brings clarity to the client as to what their positioning statement should be and how to brand it.
Your Personal Positioning Statement
This article also ran in the Torontojobs.ca magazine and covers how to go about positioning yourself when job hunting. A strong personal positioning statement is a multi purpose tool that can aid in your job hunt.
The Pull of Positioning
What areas of your broad expertise do you specialise in? Are your specialisations unique, different, or better than other people who operate in the same broad space? If you can answer yes to these questions you have positioning. If not, do your work because positioning is the best way I know to pull rather than push in our businesses.
Positioning Yourself and Your Business for Maximum Success
Positioning is one of the most important marketing concepts you will consider in your business career, suggests Mike Farrell with aspenIbiz. Read this short post as it will reveal several positioning strategies that many people overlook and cost themselves a lot of many as a result.

Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Four Reasons Why Entrepreneurs Should Blog

Promoting your company and self with verve

The new marketing question. Will they follow?
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.