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Diamonds Are A Cereal Marketer's Best Friend
When C.W. Post started a small business in 1895 with his first batch of "Postum" (breakfast cereal) he probably did not foresee his company getting into the diamond business. The cereal company has "followed a path of delicious innovation, creating cereals that have defined the breakfast experience for generations of families" and now it has literally put a twist on its "Shreddies" product by offering the cereal in the shape of diamonds rather than squares.

Other post cereals Related Articles

Do I Practice What I Preach?
At dinner I was pondering the answer I gave on the post How An Entrepreneur Can Protect Himself Post-Funding. Something was bothering me about it and I thought to myself “do I practice what I preach?” (Amy suggested that I should be bothered by my title of the post, which should have been “… Can Protect Himself or Herself …”)
Africa’s Infrastructure-Incremental or Entrepreneurial?
Ordinarily, when I run into the opening phrase, ” what Africa needs is…” my mind is then prepared to hear all manners of conjecture next-maybe because the phrase connotes one big homogeneous landscape, where there is uniformity throughout the furthest reaches of the continent. However, that all changed the moment that I stumbled onto Andrew Mack’s blog, yesterday. For his post seemed to start in a similar way, but what came next made a lot of sense to me. This post was inspired by a post on Ethan’s blog, however, Andy holds a slightly different view of the continents infrastructure related challenges.
Post Acquisition Integration
My friends at FeedBurner surfaced today with a post titled Hello? Hellooooo? In it, they explain what they've been up to post-acquisition by Google. Two words - technical integration.
Lesson #1: Market Your Product as a One of a Kind
When Kellogg and his brother first came up with their idea for toasted corn flakes, it was a novel one. But at the same time, there were another 40 companies in Battle Creek, Michigan producing cold cereals. Corn flakes might have been unique, but the breakfast food industry was rapidly growing, and Kellogg knew he had to find a way to make his product stand out from the rest. He found that way through marketing.

Excellent Story on the Failure of Monitor110
It's unusual for a founder to write a long thoughtful post on the failure of his company. Roger Ehrenberg - the co-founder of Monitor110 - which shut down earlier this week, did just that on his outstanding post titled Monitor110: A Post Mortem. The post is oriented around Roger's "seven deadly sins":
Diamonds Are A Cereal Marketer's Best Friend
When C.W. Post started a small business in 1895 with his first batch of "Postum" (breakfast cereal) he probably did not foresee his company getting into the diamond business. The cereal company has "followed a path of delicious innovation, creating cereals that have defined the breakfast experience for generations of families" and now it has literally put a twist on its "Shreddies" product by offering the cereal in the shape of diamonds rather than squares.
Driving Blog Traffic From Other Blogs
You’ve spent lots of time creating the perfect blog post, but you’re stumped over ways to bring in readers. You’ve already invited your newsletter subscribers to read your new post, you’ve linked your new post to other relevant posts, and you’ve even mapped out a few follow up posts.
The Last Blog Post
There’s a group effort for bloggers to post their “last post” today. Here’s the premise: If you had one last blog post to send out, what would you say? This is based on The Last Lecture by Randy Pausch.

Does Moore's Law Suddenly Matter Less?
A post in the New York Times this morning asserted that Software Progress Beats Moore’s Law. It’s a short post, but the money quote is from Ed Lazowska at the University of Washington:
Guest Post from Joe Pulizzi of the Content Marketing Institute
We at the B2B demand generation company, Find New Customers, are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. (Full bio follows the post.) Thank you for this great post, Joe.
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